Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Dinamika
Sitompul, Nova Julianti Br
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH MEDIA SOSIAL, WORD OF MOUTH, DAN EFEKTIVITAS IKLAN TERHADAP MINAT BELI PADA TEH GELAS DI KOTA BATAM Sitompul, Nova Julianti Br; Husda, Nur Elfi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/3whvr933

Abstract

The rise of technology and social media has transformed product promotion and marketing in the digital era. Social media, word of mouth (WOM), and advertising effectiveness significantly influence consumer buying interest. This study examines their impact on buying interest in Teh Gelas products in Batam City using a quantitative descriptive approach. With a sample size of 100 respondents determined via the Lameshow formula, the study targeted Teh Gelas consumers who had tried the product at least once in 2023. Data was collected through an online questionnaire and analyzed using SPSS. Results indicate that social media, WOM, and advertising effectiveness each positively and significantly affect buying interest in Teh Gelas.
Co-Authors Husda, Nur Elfi