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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Proceeding International Conference on Information Technology and Business Jurnal Kebijakan dan Administrasi Publik JURNAL EKONOMI DAN BISNIS AIRLANGGA JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Jurnal Manajemen Indonesia JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) Computer Based Information System Journal Jurnal Manajemen Pemasaran Magisma: Jurnal Ilmiah Ekonomi dan Bisnis eCo-Buss SABDAMAS BENING JURNAL ILMIAH MAKSITEK Journal of Community Service and Empowerment Jurnal Disrupsi Bisnis Dynamic Management Journal Jurnal Abdimas Bina Bangsa Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Puan Indonesia Dinamika Proceeding National Conference Business, Management, and Accounting (NCBMA) Journal of Entrepreneur and Business e-Jurnal Apresiasi Ekonomi International Journal of Multidisciplinary Approach Research and Science Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Jurnal Pengabdian Barelang JKAP (Jurnal Kebijakan dan Administrasi Publik) Jurnal Bisnis Dan Manajemen: Bisman SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)

Husda, Nur Elfi

Universitas Putera Batam

Author-ID : 1257445

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT TANJUNG UNCANG DI KOTA BATAM Hartadi, Nikie; Husda, Nur Elfi
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 3 (2020): JE VOL 8 NO 3 (2020)
Publisher : Universitas Sam Ratulangi

Penelitian ini mengkaji tentang kualitas produk dan kualitas layanan terhadap kepuasan pelanggan pada PT Tanjung Uncang di Kota Batam. Teknik pengambilan sampel yang digunakan adalah sampel jenuh yaitu jumlah total yang diambil dari 218 responden. Data diperoleh dari penyebaran kuesioner kepada pelanggan PT Tanjung Uncang. Teknik analisis data menggunakan analisis regresi linier berganda dan uji kualitas dalam penelitian ini menggunakan uji validitas, uji reliabilitas, uji asumsi klasik yang meliputi uji normalitas, uji multikolinieritas, dan uji heteroskedastisitas, pengujian analisis regresi linier berganda, dan analisis koefisien determinan. Pengujian hipotesis dalam penelitian ini menggunakan uji t dan uji F menggunakan program perangkat lunak SPSS versi 26. Hasil penelitian ini menunjukkan bahwa kualitas produk memiliki pengaruh parsial terhadap kepuasan pelanggan, kualitas layanan memiliki pengaruh parsial terhadap kepuasan pelanggan. Hasil uji F menunjukkan bahwa kualitas produk dan kualitas pelayanan bersama-sama memiliki efek simultan terhadap kepuasan pelanggan pada PT Tanjung Uncang di Kota Batam.Â Kata Kunci: Kualitas Produk; Kualitas Pelayanan; Kepuasan Pelanggan.

PENGARUH DISTRIBUSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI PT MULIA MAKMUR LESTARI Darsono, Darsono; Husda, Nur Elfi
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 3 (2020): JE VOL 8 NO 3 (2020)
Publisher : Universitas Sam Ratulangi

Penelitian ini menyajikan distribusi dan kualitas produk pada keputusan pembelian di PT Mulia Makmur Lestari. Teknik pengambilan sampel yang digunakan adalah sampel jenuh yaitu jumlah total 210 responden. Data diperoleh dari penyebaran kuesioner kepada pelanggan grosir dan perusahaan PT Mulia Makmur Lestari. Teknik analisis data menggunakan analisis regresi linier berganda dan uji kualitas dalam penelitian ini menggunakan uji validitas, uji reliabilitas, uji asumsi klasik yang meliputi uji normalitas, uji multikolinieritas, dan uji heteroskedastisitas, pengujian analisis regresi linier berganda, dan analisis koefisien determinan. Pengujian hipotesis dalam penelitian ini menggunakan uji t dan uji F menggunakan program perangkat lunak SPSS versi 26. Hasil penelitian dari hasil uji F menunjukkan bahwa distribusi dan kualitas produk secara simultan terhadap keputusan pembelian di PT Mulia Makmur Lestari.Kata kunci: Distribusi; Kualitas Produk; Keputusan Pembelian.

PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA HOLIDAY HOTEL DI KOTA BATAM Feni Maryati; Nur Elfi Husda
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 1 (2020): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v8i1.128

This study aims to determine the effect of facilities and service quality on customer satisfaction at Holiday Hotels in Batam. Sampling was determined using purposive sampling and the total sample of 136 respondents based on Slovin formula. Data collection techniques in this study used a questionnaire. The collected data were analyzed using multiple linear regression analysis with the help of SPSS (Statistic Product and Service Solution) version 23. The results of this study indicate that from the results of the t test, it is known that the independent variables namely facilities significantly influence customer satisfaction, service quality significantly influences customer satisfaction, and facilities significantly influence service quality. From the results of the f test, the dependent variable is customer satisfaction, that facilities and service quality simultaneously and simultaneously have a significant effect on customer satisfaction at the Holiday Hotel in Batam.

PENGARUH KUALITAS PELAYANAN, LOKASI DAN CITRA PERUSAHAAN TERHADAP KEPUASAN NASABAH PADA PT ASURANSI RELIANCE INDONESIA Hendrison Hendrison; Nur Elfi Husda
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 1 (2020): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v8i1.130

With the increasing number of customer complaints and to increase customer satisfaction at PT Asuransi Reliance Indonesia, researchers are interested in conducting research with service quality, location and company image variables that affect customer satisfaction. The purpose of this study was to analyze the effect of service quality, location and company image on customer satisfaction of PT Asuransi Reliance Indonesia. The method in this study is a quantitative method with a population of 845 customers, the sample was taken using a purposive sampling technique to obtain a sample of 100 respondents. The results showed that simultaneous independent variables (service quality, location and company image) significantly influence customer satisfaction. And partially the quality of service, location and company image significantly influence customer satisfaction. The three independent variables are the most dominant factors affecting customer satisfaction of PT Asuransi Reliance Indonesia. The conclusion of this study is the quality of service, location and corporate image significantly influence customer satisfaction of PT Asuransi Reliance Indonesia both partially and simultaneously.

Factors Affecting Decisions To Choose Application Based Transportation Nur Elfi Husda; Nuramaliafitrah .
Jurnal Manajemen Indonesia Vol 20 No 2 (2020): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v20i2.3202

The existence of service application for ojek and call taxi is a solution for people who have difficulty using public transport due to its accessibility and point to point pick up service. This study aims to determine the factors that influence customer decisions in using application-based “Motorbike Taxi” like Go-Jek. This research was conducted on the Putera Batam University’s students that have used Go-Jek application, with a sample size of 100 students as its respondents. The sampling technique used is incidental sampling method and is estimated to represent the population. Data analysis method used in this research is descriptively quantitative analysis of the factors that influence students in using the services of Go-Jek. The results showed that service quality factors that influence students’ decisions to choose transportation services based on “Motorbike Taxi” service orders consist of 6 factors: service, completeness of driving, security, trust, responsiveness and reliability, where the most dominant factor is service factor. Keywords: Application-based transportation, service quality, customer decisions

KECAKAPAN BERKOMUNIKASI BERBASIS ENGLISH FOR TOURISM DAN ENTERPRENEURSHIP BERMUATAN KEARIFAN LOKAL MASYARAKAT KAVLING SEROJA, KOTA BATAM Yunisa Oktavia; Nur Elfi Husda; Suhardianto Suhardianto
SABDAMAS Vol 1 No 1 (2019): SABDAMAS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Unika Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (599.182 KB)

Kegiatan pengabdian kepada masyarakat ini memiliki permasalahan sebagai berikut. (1) Kecakapan berkomunikasi masyarakat belum mampu dipahami oleh pendatang sehingga menyulitkan pendatang untuk mengunjungi situs-situs pariwisata yang ada di sana. (2) Masyarakat belum mahir menggunakan bahasa Inggris sehingga sulit mengaplikasikan English for tourism. (3) Prinsip kearifan lokal budaya Melayu belum direalisasikan dalam kehidupan sehari-hari. (4) Jiwa enterpreneurship masyarakat belum terbentuk, padahal daerah mereka memiliki peluang yang bagus untuk menciptakan usaha kreatif. Metode pelaksanaan kegiatan pengabdian mencakup tahap perencanaan, tahap pelaksanaan, tahap evaluasi dan hasil, serta partisipasi mitra dalam pelaksanaan program pengabdian. Tujuan kegiatan pengabdian kepada masyarakat ini meningkatkan kecakapan berkomunikasi masyarakat Sagulung agar mahir berbahasa Inggris dan mengembangkan jiwa enterpreneurship masyarakat agar menjadi ibu rumah tangga yang mandiri, kreatif, dan meningkatkan taraf perekonomian. Hasil kegiatan ini adalah ibu rumah tangga sebagai peserta pengabdian sudah mendomininasi dan mengalami peningkatan kemahiran English for tourism. Peserta juga diberikan pelatihan pembuatan keset kaki berbasis kearifan lokal dan pembuatan sabun cuci piring yang bebas dari zat kimia, harga terjangkau, higienis, dan bernilai ekonomi. Berdasarkan hasil kegiatan ini, masyarakat Kavling Seroja memiliki usaha mandiri dengan memiliki UMKM keset kaki di perumahan mereka

KECAKAPAN BERKOMUNIKASI BERBASIS ENGLISH FOR TOURISM BERMUATAN KEARIFAN LOKAL MASYARAKAT KAVLING SEROJA KOTA BATAM Yunisa Oktavia; Nur Elfi Husda; Suhardianto Suhardianto
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 25, No 4 (2019): OKTOBER - DESEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v25i4.14830

Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh (1) kecakapan berkomunikasi masyarakat belum mampu memberikan pelayanan kepada turis apabila berkunjung ke Kota Batam, (2) kemahiran berbahasa Inggris berbasis English for tourism masyarakat belum optimal, (3) melestarikan nilai-nilai kearifan lokal di tengah kehidupan masyarakat di ranah Melayu yang memiliki nilai keberagaman budaya daerah, dan (4)meningkatkan pengetahuan English for tourism masyarakat Kavling Seroja. Tujuan kegiatan pengabdian kepada masyarakat adalah untuk meningkatkan kecakapan berkomunikasi berbasis English for tourism bermuatan kearifan lokal masyarakat Kavling Seroja Kota Batam. Peserta pengabdian adalah ibu rumah tangga warga Kavling Seroja Kota Batam. Metode pelaksanaan terdiri atas tahap prencanaan, pelaksanaan, dan evaluasi. Hasil kegiatan menunjukkan bahwa tim pengabdi berupaya untuk memberikan pengetahuan kepada masyarakat agar mahir berbahasa Inggris dan bisa mengelola bidang pariwisata di dekat tempat tinggalnya. Peserta pengabdian menghadiri kegiatan pengabdian ini dengan antusias dan penuh semangat. Peserta diberikan materi petunjuk jalan, lokasi objek wisata, pusat perbelanjaan, kuliner tanah Melayu, rumah sakit, dan perbankan yang dibutuhkan oleh turis. Saat praktik penggunaan English for tourism peserta mahir menggunakan bahasa Inggris. Inovasi dari hasil kegiatan pengabdian ini adalah masyarakat Kavling Seroja memiliki kemahiran English for tourism dan enterpreneurship berbasis kearifan lokal setelah kegiatan PKM dilaksanakan.Kata kunci: English for Tourism; Enterpreneurship; Kearifan Lokal; Kecakapan Berkomunikasi.AbstractCommunity service activities are motivated by (1) communication skills of the community have not been able to provide services to tourists when visiting Batam City, (2) English-language proficiency based on English for tourism is not yet optimal, (3) preserving the values of local wisdom in the midst of community life in the Malay realm which has the value of regional cultural diversity, and (4) increase knowledge of English for tourism of the Kavling Seroja community. The purpose of community service activities is to improve communication skills based on English for tourism containing local wisdom Kavling Seroja people in Batam. The participants of the service are housewives in the Kavling Seroja Batam City. The implementation method consists of the planning, implementation and evaluation stages. The results of the activity show that the service team seeks to provide knowledge to the community so that they are proficient in English and can manage the field of tourism near where they live. Devotion participants attend these devotion activities with enthusiasm and motived. Participants were given materials on directions, locations of attractions, shopping centers, culinary Malay land, hospitals, and banking needed by tourists. When practicing the use of English for tourism participants are proficient in using English. Innovation from the results of this community service activity is that the people of Kavling Seroja have the expertise in English for tourism and entrepreneurship based on local wisdom after the PKM activities are carried out.Keywords: English for Tourism; Enterpreneurship; Local Wisdom; Communication Skills.

PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN KONSUMEN PADA JASA PEMANDUAN PT. BIAS DELTA PRATAMA LA ODE MUHAMMAD TAUHA; NUR ELFI HUSDA
JURNAL ILMIAH MAKSITEK Vol 5 No 2 (2020): JURNAL ILMIAH MAKSITEK
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Service quality plays an important role in a company because it will affect customer satisfaction, resulting in loyalty. Serviceproviders must provide friendly, courteous and good services to provide satisfaction to consumers. PT Bias Delta Pratama isone of the Port Business Entities that has obtained a scouting permit. The population in this study was 150 people. Usingslovin sampling. Data collection techniques using questionnaires and documentation. The measurement scale used is aLikert scale. Data collected in this study were analyzed by multiple linear regression analysis with the help of SPSS (Productand Service Solution Statistics) version 21. T test results showed that service quality (X1) had a positive and significant effecton customer satisfaction (Y) with tcount of quality variables service (X1) is 2,062> 1,976 (table). Facility (X2) has a positiveand significant effect on customer satisfaction (Y) with a tcount of 5.103> 1.976 (table). F test results show that servicequality (X1) and facility (X2) variables together have a positive and significant effect on customer satisfaction (Y).

ANALISA KUALITAS PELAYANAN SISTEM INFORMASI AKADEMIK TERHADAP KEPUASAN PENGGUNA SISTEM DI STMIK PUTERA BATAM Nur Elfi Husda
Computer Based Information System Journal Vol. 1 No. 1 (2013): CBIS Journal
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (128.925 KB)

STMIK Putera Batam is an University in Batam who always need to improve the quality of service for both students and faculty as users of the system. In the world of education, especially higher education, information technology into an organization's critical success factors in its development now requires serious treatment in terms of service to the users of educational services. Sistem Informasi Akademik (SIA) is a resource for all things in the form of information that are related to academic issues on campus. SIA than an information resource on campus, can also be used as a means of communication media between lecturer and students, students and students, lecturer with campus officials and anyone who is in the college environment. Problem formulation in this research is the extent of user satisfaction of SIA in STMIK Putera Batam, and what services the factors that most affect the satisfaction system in STMIK Putera Batam. The results showed that the quality of service that consists of 5 variables (Tangibles, Reliability, Responsiveness, Assurance and Empathy) influence on satisfaction of users of system in STMIK Putera Batam and partially there are two variables that significantly influence the system user satisfaction Responsiveness and Empathy. While the most dominant variable affecting the system of user satisfaction in STMIK Putera Batam system is variable Empathy. The relationship between the 5 variables of service quality (Tangibles, Reliability, Responsiveness, Assurance and Empathy) with the satisfaction of users of the system are included in the category of very strong correlation coefficient was found to be 73.4%, so there is a strong positive relationship between the variables of service quality and satisfaction of users of the system

ANALISIS CUSTOMER VALUE DALAM MEMEDIASI PENGARUH SISTEM INFORMASI MANAJEMEN TERHADAP REPUTASI UNIVERSITAS SWASTA DI KOTA BATAM Nur Elfi Husda
Jurnal Manajemen Pemasaran Vol. 13 No. 2 (2019): OCTOBER 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

The purpose of this study is to determine the effect of Management Information Systems and customer value to the achievements of private universities in the city of Batam. The study population is a private university student enrolled in Management programs that has B accreditation in Batam city. Data analysis techniques used in explaining the phenomenon in this study is Structural Equation Modeling (SEM). The results of the study show that better Management Information System will increase students' assessment of the University, as well as the student's assessment of the university's reputation, but the good or bad of the Management Information System does not affect the reputation of the university. A better Management Information System, will further enhance the reputation of the university if the student's assessment of the university is also good.

Co-Authors Afriana, Afriana Anggraeni, Novi ansori ansori Artika Mulia Sari Belan, Monika Samanthawina Billy Fransiscus Darsono Darsono Deviyanti Deviyanti Devy Anggraini Diki Zukriadi Diksen, Diksen Fabiola, Fanie Febrianti, Rosi Feni Maryati Hairi, Muhammad Imam Akbar Hartadi, Nikie Hendrison Hendrison Jupriyatmoko Jupriyatmoko Juwintar Febriani Arwan Khairudin Khairudin Kiki Sumanti LA ODE MUHAMMAD TAUHA Lingga Angling Wulung Maryati, Feni Mayleni Muhammad Arif Rahman Muhammad Imam Akbar Hairi Nuramaliafitrah . Nurhabsyina, Nurhabsyina Oktavia, Yunisa Okto Nopita Girsang Rasid Ridho, Muhammad Rexy Mainaki Rorong, Michael Jibrael Septi Heksiana Sinaga, Angelika Rouli siregar, gusnaini Sitompul, Nova Julianti Br Suhardianto Suhardianto Suhardianto Suhardianto Sulistyowati, Tussi Tio, Frankie Tussi Sulistyowati Vira Aulia Zakna Wulung, Lingga Angling You, Hendry Yunisa Oktavia Yunisa Oktavia Zukriadi, Diki

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