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p-Index From 2021 - 2026
0.444
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All Journal Dinamika Green Philosophy: International Journal of Religious Education and Philosophy
Aurida Mahelvi
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE ROLE OF KEY OPINION LEADERS (KOL) IN CONSUMER BEHAVIOR IN LIVE STREAMING COMMERCE (LSC) Aurida Mahelvi; Edwin Zusrony
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bneaf004

Abstract

This study aims to see how much impact the variables attractiveness, expertise and trustworthiness have on the purchase interest of Shopee e-commerce. Data collection using questionnaires to obtain answers to research variables and respondent data. The sampling method uses convenience sampling techniques. The respondents of the study were all Millennials and Generation Z aged 18-37 years old Shopee e-marketplace users in Semarang City as many as 96 people. The questionnaire answer assessment indicator uses a 5-point Likert scale. The data analysis method uses multiple linear regression and is processed using SPSS software version 30. The results of the study show that the variables attractiveness, expertise and trustworthiness have a significant influence on purchase interest. The most dominant expertise variable in achieving optimal purchase interest in respondents is the Millennial generation and Generation Z aged 18-37 years old Shopee e-marketplace users in Semarang City.
Digital Media in Religious Education : Challenges and Opportunities Anggun Wida Prawira; Aurida Mahelvi; Bilqis Mufidah
Green Philosophy: International Journal of Religious Education and Philosophy Vol. 1 No. 2 (2024): April: Green Philosophy: International Journal of Religious Education and Philo
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the rise of digital media, religious education faces new challenges and opportunities. This article investigates the integration of digital tools in teaching religious studies, focusing on their potential to make learning more engaging and accessible. The study analyzes both the benefits, such as interactivity and inclusivity, and the risks, including misinformation and digital distractions. Practical recommendations are provided for educators to effectively leverage digital platforms while maintaining the integrity of religious teachings.
Co-Authors Anggun Wida Prawira Bilqis Mufidah Edwin Zusrony