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All Journal KOMUNIKA Feedback International Journal of Communication
Ibrahim, Abubakar Tijjani
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Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Feedback International Journal of Communication

 1 
Understanding User’s Knowledge-Driven Competence to Identify Cloned and Authentic Facebook Pages of Newspapers Ibrahim, Abubakar Tijjani; Ibrahim , Adamkolo Muhammed
Feedback International Journal of Communication Vol. 2 No. 2 (2025): June 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i2.181

Abstract

Cloned Facebook pages that mimic established newspapers pose a risk of misinformation, particularly for postgraduate students in Nigeria who are expected to have strong media-literacy skills. This study investigates their ability to distinguish authentic from cloned Facebook pages of Daily Trust and Vanguard, and identifies the cues and strategies they use in the evaluation process. Using a sequential explanatory mixed-methods approach, the study began with a survey of 372 postgraduate students across three universities in North-West Nigeria. It measured their knowledge of authenticity indicators such as verification badges, URLs, and contact details. This was followed by ten in-depth interviews with selected students and newspaper editors to explore their reasoning and institutional practices. Results show that fewer than 14% of students were aware of missing verification badges on cloned pages, and only about 20% recognized misuse of logos or names. Most relied on visual elements like logos and page titles rather than systematic checks. Editors also confirmed that clone detection is reactive, triggered mostly by user complaints. The findings indicate a gap between assumed competence and actual verification skills. The study recommends introducing a structured Digital Verification Training (DVT) program that includes theoretical instruction, hands-on exercises, case studies, and collaboration with media platforms to improve users' ability to verify online news sources.
A Strategic Communication Approach to Youth Engagement in Transitional Justice in Post-Insurgency Yobe State, Nigeria Ibrahim, Adamkolo; Muhammad, Usman Adamu; Ibrahim, Abubakar Tijjani
Feedback International Journal of Communication Vol. 2 No. 3 (2025): September 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i3.192

Abstract

The Boko Haram insurgency has inflicted profound disruption on communities in northeast Nigeria, with Gujba Local Government Area (LGA) among the most severely affected. Although transitional justice (TJ) initiatives have been introduced to address human rights violations, youth participation has remained limited and largely symbolic. This article examines the specific roles that young people occupy in TJ processes in Gujba LGA and proposes a strategic communication framework to enhance their substantive engagement. A mixed methods design was employed, with quantitative data from a structured survey of 300 youths (187 male, 113 female) and qualitative insights drawn from 13 key informant interviews. Findings reveal that while 40% of respondents have ever attended TJ events, attendance is typically confined to community reconciliation (60%), with minimal involvement in policy workshops (25%). Youth contributions frequently remain logistical or testimonial rather than consultative. Demographic analysis indicates higher participation among those aged 20–24 and individuals with post-secondary education, whereas farmers and young women face pronounced barriers. Drawing on framing and diffusion theories, the article outlines a seven-step advocacy campaign encompassing tailored messages in local languages, multi-channel dissemination (radio, town criers, mobile messaging) and culturally sensitive formats (women only sessions, youth led media). Preliminary pilot data suggest that targeted messaging can raise awareness from 35% to over 60% and increase active speaking roles among participants by 30%. The proposed framework offers policymakers and practitioners a replicable model for transforming youth from passive observers to active stakeholders in TJ, thereby strengthening the legitimacy and effectiveness of post conflict recovery processes.
Key Determinants of Kano Diaspora’s Shift from Traditional Radio to Online Streaming Platforms: A Descriptive Survey Study Marmara, Amina Daiyabu; Ibrahim , Adamkolo Muhammed; Ibrahim, Abubakar Tijjani
Feedback International Journal of Communication Vol. 2 No. 3 (2025): September 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i3.194

Abstract

Radio has historically served as a vital medium for maintaining cultural identity and civic participation among migrants. However, limited research has examined why members of the Kano State diaspora increasingly migrate from analogue FM/AM broadcasting to internet-based radio platforms. Guided by Domestication Theory and a moderated perspective on Technological Determinism, this study employed a structured online questionnaire. The survey targeted 353 adults aged 18–45 from the Kano Diaspora residing in the United States, the United Kingdom, and the United Arab Emirates, all of whom accessed Kano-origin radio stations at least once a month. Descriptive statistics, including percentages and mean scores, were used to analyse demographic profiles and rank six hypothesised motivators: time-shifted access, content variety, participatory features, technological currency, social media integration, and community information services. Findings indicate that flexible listening schedules (80%), opportunities for real-time feedback (74%), and expanded programme choice (70%) were the most significant drivers of digital migration. Additionally, 66% of respondents valued social media integration for sustaining communal discourse, while 62% acknowledged that regular technological updates shaped their listening practices. The study highlights that internet-based radio offers the diaspora greater convenience, interactivity, and programme diversity than analogue broadcasting. It recommends that broadcasters tailor schedules to diaspora time zones, provide simple app-onboarding tutorials, and maintain low-data streaming options. Media educators should design modular digital-literacy programs, while policymakers may consider diaspora-targeted broadband subsidies. These insights advance scholarly debates on transnational media consumption and offer practical guidance for sustaining radio’s relevance in a digitally mediated environment.
Evolving Hausa Cinema from Short Dramas to Serialised Storytelling in Post-Independence Nigeria Bello, Jamila Tahir; Ibrahim , Adamkolo Muhammed Ibrahim; Ibrahim, Abubakar Tijjani; Mukhtar , Juwairiyya Bilkisu; Dansharif, Fatima Rabiu
Feedback International Journal of Communication Vol. 2 No. 4 (2025): December 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i4.212

Abstract

The transformation of Hausa-language cinema in Nigeria from short, stand-alone dramas to serialised storytelling represents a significant reconfiguration of regional media production. This study investigates how and why serial formats consolidated in Kannywood, focusing on the interaction between economic pressures, institutional structures, audience practices, and cultural norms in the post-independence period. Using a convergent mixed-methods design, the study combines a survey of 400 university students in Kano State, sixteen in-depth interviews with producers and directors, documentary analysis of broadcaster commissioning practices, and content analysis of selected pioneering serials. Quantitative data were analysed using descriptive statistics, while qualitative data were examined through reflexive thematic analysis, with triangulation applied to integrate findings across data sources. The findings indicate that serial production consolidated between 2012 and 2016, with accelerated growth after 2015 following the emergence of Hausa satellite broadcasters, particularly Arewa24. Audience data show strong support for serial formats, with 70.0% of respondents recognising their suitability for flexible viewing and advertising, 69.5% identifying producers as key industry drivers, and 91.0% acknowledging global media influence on narrative techniques. Interviews reveal that serialisation prompted organisational restructuring, including batch production, episodic scripting through writers’ teams, and stabilised cast and crew arrangements. At the same time, producers face persistent risks related to financing continuity, piracy, censorship, and community acceptability. The study argues that serialisation in Hausa cinema constitutes a pragmatic industrial strategy rather than a purely aesthetic shift. 
Co-Authors Bello, Jamila Tahir Dansharif, Fatima Rabiu Farid, Ahmad Salman Ibrahim , Adamkolo Muhammed Ibrahim , Adamkolo Muhammed Ibrahim Ibrahim, Adamkolo Marmara, Amina Daiyabu Muhammad Ardiansyah Muhammad, Usman Adamu Mukhtar , Juwairiyya Bilkisu