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All Journal JPGMI (Jurnal Pendidikan Guru Madrasah Ibtidaiyah Al-Multazam)
Gumiwa, Aep
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TINGKAT KEPUASAN ORANG TUA TERHADAP PELAYANAN SMK PGRI 1 TANGERANG Kurnaedi, Didi; Gumiwa, Aep
JPGMI (Jurnal Pendidikan Guru Madrasah Ibtidaiyah Al-Multazam) Vol 4, No 1 (2018): JPGMI (Jurnal Pendidikan Guru Madrasah Ibtidaiyah Al-Multazam)
Publisher : STIT AL MULTAZAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54892/jpgmi.v4i1.31

Abstract

Schools as lay educational institutions should provide a quality education especially for students, so that the students are satisfied with the ritual and show their attitude of loyalty to the school. This research is run in SMK PGRI 1 Tangerang to know the influence of service quality with satisfaction of student and their influence to loyalty mother to father of school. The sample of this study is 543 students of SMK PGRI 1 Tangerang class I, II and III as many as 1147 residents. This study uses a Likert Scale method used to measure the attitudes, opinions and perceptions of a person or group of people about social phenomena. Likert scale is used to measure public attitudes and perceptions about the satisfaction of the mother father with the reverence. The decision indicates that; (1) The quality of the service in SMK PGRI 1 Tangerang has a positive and significant impression for the mother of the students of SMK PGRI 1 Tangerang. (2) The satisfaction of the mother or student has a positive and significant impression on loyalty.
THE INFLUENCE OF MEDIA ON THE PROMOTION OF SMK PGRI 1 TANGERANG Kurnaedi, Didi; Gumiwa, Aep
JPGMI (Jurnal Pendidikan Guru Madrasah Ibtidaiyah Al-Multazam) Vol 9, No 1 (2023): JPGMI (Jurnal Pendidikan Guru Madrasah Ibtidaiyah Al-Multazam)
Publisher : STIT AL MULTAZAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54892/jpgmi.v9i1.175

Abstract

The purpose of this research is to find out and describe the contribution of the media used on students' decisions to choose SMK as their secondary school. For some schools, especially private schools, the role of promotion is very beneficial because with promotion they are able to attract more students. However, in promotion it is also necessary to have good media to attract or invite people to want to use or use the products/services they offer. It is for schools, especially private schools, to make advertising media as attractive as possible as well as informative and persuasive so that students feel interested in choosing the school concerned as their next school. This research uses a descriptive quantitative method to find out how much the advertising media contributes to students' decisions to choose SMK as their secondary school. Data were obtained from PGRI 1 Tangerang Vocational School, primary data collection was carried out by distributing questionnaires to 155 students as a sample of 266 class X students. The validity of the data was obtained by testing the validity and reliability as well as by the participation of researchers and observation diligence. The results of the study revealed that the advertising media used by SMK PGRI 1 Tangerang such as banners, brochures, posters, stickers, etc. were able to contribute quite a lot to students' decisions to choose SMK PGRI 1 Tangerang as a secondary school. Advertising media is able to help students make decisions about choosing SMK PGRI 1 Tangerang as their secondary school, while the rest is contributed by other factors. Although the advertising media used by SMK PGRI 1 Tangerang has been able to contribute quite a lot to students' decisions choosing SMK PGRI 1 Tangerang as their secondary school, it is better if SMK PGRI 1 Tangerang maximizes the use of existing media and increases PPDB in carrying out promotions so that it is more many prospective students feel interested in making SMK PGRI 1 Tangerang their secondary school.
Co-Authors KURNAEDI, DIDI