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All Journal JURNAL PENDIDIKAN TAMBUSAI Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi
Fazira, Winni
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Strategi Pengembangan Sumber Daya Manusia Dalam Era Digital Pada E-Commerce Di Kota Pekanbaru Ar Royan, Fadhil; Nazwa, Maharani; Anggraini Nurfadliah, Shella; Aprilia, Shiva; Fazira, Winni; Riofita, Hendra
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 2 No. 5 (2024)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v2i5.1771

Abstract

This research aims to analyse HR development strategies in e-commerce companies in Pekanbaru City. Descriptive qualitative method was used involving 10 subjects from 5 largest e-commerce companies in Pekanbaru City. The results show the main challenges are rapid technological changes and the need for digital skills. The strategies implemented include continuous training, digital talent recruitment, performance management system improvement, and technology adoption for HR management optimisation. A thorough evaluation was conducted to assess the effectiveness of the strategies in supporting digital transformation. This research provides an in-depth understanding of HR development in the e-commerce era.
Mengoptimalkan Media Sosial Untuk Strategi Pemasaran Yang Efektif Optimizing Social Media For Strategy Effective Marketing Fazira, Winni; Riofita, Hendra
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk mengidentifikasikan strategi optimal dalam memanfaatkan platfrom media sosial sebagai alat pemasaran yang efektif. Melalui analisis mendalam terhadap praktik terbaik dan studi kasus, penelitian ini akan menyajikan kerangka kerja yang komprehensif untuk membantu bisnis mencapai tujuan pemasaran mereka. Temuan penelitian ini diharapkan dapat memberikan kontribusi signifikan bagi para pelaku bisnis yang ingin meningkatkan kehadiran merek didunia digital.
Co-Authors Anggraini Nurfadliah, Shella Aprilia, Shiva Ar Royan, Fadhil Nazwa, Maharani RIOFITA, HENDRA