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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Nurhikmah, Nisnaeni
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Religion Agriculture, Biological Sciences & Forestry Arts Education Social Sciences

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Brand and Logo Creation for Fried Wonton Chips MSMEs Anwar, Muhamad Syaeful; Verawati, Liesta; Nurhikmah, Nisnaeni
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.6176

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a critical role in economic growth by creating job opportunities and reducing unemployment. However, in today's competitive market, MSMEs must innovate and develop strong branding strategies to attract consumers and build trust. This study highlights the challenges of fried wonton chips MSMEs, particularly the lack of a brand and logo, which hampers product recognition, marketing efforts, and competitiveness. A community service initiative addressed these issues by providing brand and logo creation using tools like Canva, equipping MSME owners with practical skills to enhance product identity and marketing. Through preparation, implementation, and evaluation stages, the initiative successfully increased awareness about branding's importance and emphasized involving younger generations to leverage technology for design and promotion. These efforts strengthen MSME competitiveness, build consumer trust, and unlock growth opportunities in local and global markets.
Co-Authors Anwar, Muhamad Syaeful Verawati, Liesta