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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Safriyana
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Religion Agriculture, Biological Sciences & Forestry Arts Education Social Sciences

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Marketing Mechanisms for Increasing Product Sales of Bisan Snack MSME in Gandasoli Village, Kuningan Regency Bitticaca, Albert Benaya Tomatoto; Leonardo, Catherine Elizabeth; Ananda, Dea; Neko, Jovan Engelbert; Safriyana
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 2 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i2.6470

Abstract

MSMEs are the backbone of the economy, playing a crucial role in maintaining economic stability. The success of MSMEs is closely linked to the ability of business owners to innovate and adapt to changes. One promising innovation is the use of social media as a marketing tool. However, many MSMEs, including Bisan Snack, have yet to fully utilize platforms like TikTok and Instagram. This research aims to address this gap by providing intensive socialization on digital marketing to help MSMEs become more productive and relevant to current trends. The study combined interviews, observations, and documentation to carry out the activities, which involved introducing the basics of digital marketing, mentoring in creating TikTok and Instagram accounts, and developing tailored marketing strategies. The results showed that using feeds on these platforms significantly increased the visibility of Bisan Snack products, attracting consumers not only locally but also from other regions. This socialization opened the insights of MSME actors and motivated them to adopt digital marketing strategies. In conclusion, digital marketing, especially through TikTok, has great potential to enhance MSMEs’ competitiveness and productivity, enabling them to reach a wider market and increase revenue.
Optimizing the Supply Chain of Qiut Cireng MSME in Ragawacana Village-Kuningan Regency: A Community Development Safriyana; Lukito, Adriel Jonathan; Nurmasruroh, Izzah; Gunawan, Jovan; Wijaya, Mutiara
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 2 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i2.6472

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economy by contributing to job creation, investments, and local growth. In Kuningan Regency, MSMEs such as Qiut Cireng face significant internal and external challenges that hinder their growth. Qiut Cireng, an MSME in Ragawacana Village, specializes in chicken-filled cireng but struggles with limited marketing, inadequate promotion, and operational inefficiencies. In response, the 2024 Community Development program by Universitas Prasetiya Mulya aimed to optimize Qiut Cireng’s business strategy, focusing on key aspects of its supply chain: operations, marketing, finance, and distribution. The program used a live-in period to gather primary data, allowing the implementation of improvements such as waste reduction in production, logo and packaging redesign, enhanced social media marketing, and improved financial record-keeping. The results revealed that while Qiut Cireng did not face major financial difficulties, limited production capacity and low demand were barriers to growth. The program successfully identified strategies to improve branding, product visibility, and sales channels, demonstrating that a comprehensive supply chain approach is crucial for MSME growth. Ongoing efforts are essential for ensuring the long-term success of Qiut Cireng and strengthening the role of MSMEs in Indonesia’s economy.
A Community Development Initiative for Empowering 'Cemilarupa' MSME Business Commercialization Wibowo, Melisa; Inayah, Mutia Risky; Santoso, Vincent Putra; Scoles, Pieter; Safriyana
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 2 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i2.6474

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy by promoting economic equality, improving welfare, increasing foreign exchange, absorbing labor, and supporting the economy during crises, in today's digital era, platforms like e-commerce, social media, and digital marketing are essential for MSMEs, to overcome challenges such as limited capital and marketing inefficiency, expand their reach, and enhance brand awareness, ultimately contributing to economic growth. These community development activities aimed to empower MSMEs in rural areas, with a focus on supporting Cemilarupa, a local MSME, in enhancing its brand awareness and optimizing its use of digital platforms. The initiative involved a series of mentoring activities, including direct fieldwork, product photography assistance, and guidance in managing e-commerce and social media accounts. The primary goal was to help Cemilarupa improve its online presence and marketing strategies. As a result, the business experienced significant improvements in brand recognition, online marketing knowledge, market reach, and sales turnover. By effectively utilizing e-commerce and social media, the project addressed key challenges faced by MSMEs in the era of globalization and digitalization. This paper highlights the positive outcomes of the initiative for Cemilarupa’s development and provides insights into the effectiveness of community development strategies aimed at MSME empowerment.
Co-Authors Ananda, Dea Bitticaca, Albert Benaya Tomatoto Gunawan, Jovan Inayah, Mutia Risky Leonardo, Catherine Elizabeth Lukito, Adriel Jonathan Melisa Wibowo Neko, Jovan Engelbert Nurmasruroh, Izzah Santoso, Vincent Putra Scoles, Pieter Wijaya, Mutiara