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All Journal Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum ABDIMU: Jurnal Pengabdian Muhammadiyah
Husni, Almira Sabrina
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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MARKETING ASSISTANCE THROUGH PACKAGING TRAINING FOR HOME INDUSTRY PRODUCTS TO DEVELOP POTENTIAL MSMES IN COT MESJID VILLAGE, BANDA ACEH Murni, Mirza; Fuad, Ammar; Husni, Almira Sabrina; Parsi, Siti Noviana
ABDIMU: Jurnal Pengabdian Muhammadiyah Vol 4, No 2 (2024): Vol 4, No 2 Desember 2024
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/abdimu.v4i2.2204

Abstract

The development of trade and business today is highly dependent on electronic commercial transactions or what is called e-commerce online with various digital business applications that do offer many choices and conveniences so that competition is very tight. This requires business actors to be ready to compete in the digitalization era that requires the ability to run an online business. The demands of today's era are greatly influenced by clear and accurate information in making decisions and determining actions that must be taken to develop and maintain a business. Aceh Besar is a very strategic area and has many MSME actors whose numbers continue to increase every year. Kuta Cot Glie District is a district included in the Aceh Besar Regency area and also has many MSME actors spread across every village in the district. However, many MSME actors in Kuta Cot Glie District have not taken advantage of the opportunities from the development of information technology in marketing their products due to the low quality of human resources in the field of technology and information. Digital marketing is the application of digital technology that contributes to marketing activities that aim to gain profit by expanding market share and building and developing relationships with customers. Of course, this can also be utilized by MSMEs in marketing their products online, including MSMEs in villages in Kuta Cot Glie sub-district, Aceh Besar Regency.Keywords : Digital Marketing, E-Commerce, Digital Business Applications
Faktor-Faktor yang Mempengaruhi Minat Masyarakat Terhadap Investasi Emas di Pegadaian Syariah Yusuf, Yuslaidar; Agustina, Maya; Husni, Almira Sabrina; Fitri, Aida
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 9, No 1 (2025): April 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i1.6317

Abstract

Indonesia’s economic growth is inextricably linked to the development of both the financial and real sectors. Investment is fundamentally defined as the postponement of current consumption to achieve potential future benefits, a process inherently accompanied by uncertainty and risk. As a result, this delay necessitates adequate compensation, commonly referred to as investment returns or gains. The purpose of this study was to analyze the influence of factors that influence Public Interest in Gold Investment at Pegadaian Syariah. The risk factors that are the objects of research include Interest, Promotion, Service Quality. The population in this study is the people of Banda Aceh City, this type of research uses a quantitative method, the population in this study is the entire community in Banda Aceh, the sample collection technique in this study is by direct observation of the questionnaire using multiple linear regression analysis, Based on the results of the analysis and conclusions that have been put forward, that there is a positive relationship between promotion, service quality and public interest. This proves that promotion and service quality are one of the factors that can determine public interest in investing in gold at Pegadaian Syariah.
Co-Authors Fitri, Aida Fuad, Ammar Maya Agustina Murni, Mirza Parsi, Siti Noviana Yusuf, Yuslaidar