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All Journal JURNAL PENDIDIKAN TAMBUSAI ABDIMU: Jurnal Pengabdian Muhammadiyah
Fuad, Ammar
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Religion Education Languange, Linguistic, Communication & Media Social Sciences Other

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MARKETING ASSISTANCE THROUGH PACKAGING TRAINING FOR HOME INDUSTRY PRODUCTS TO DEVELOP POTENTIAL MSMES IN COT MESJID VILLAGE, BANDA ACEH Murni, Mirza; Fuad, Ammar; Husni, Almira Sabrina; Parsi, Siti Noviana
ABDIMU: Jurnal Pengabdian Muhammadiyah Vol 4, No 2 (2024): Vol 4, No 2 Desember 2024
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/abdimu.v4i2.2204

Abstract

The development of trade and business today is highly dependent on electronic commercial transactions or what is called e-commerce online with various digital business applications that do offer many choices and conveniences so that competition is very tight. This requires business actors to be ready to compete in the digitalization era that requires the ability to run an online business. The demands of today's era are greatly influenced by clear and accurate information in making decisions and determining actions that must be taken to develop and maintain a business. Aceh Besar is a very strategic area and has many MSME actors whose numbers continue to increase every year. Kuta Cot Glie District is a district included in the Aceh Besar Regency area and also has many MSME actors spread across every village in the district. However, many MSME actors in Kuta Cot Glie District have not taken advantage of the opportunities from the development of information technology in marketing their products due to the low quality of human resources in the field of technology and information. Digital marketing is the application of digital technology that contributes to marketing activities that aim to gain profit by expanding market share and building and developing relationships with customers. Of course, this can also be utilized by MSMEs in marketing their products online, including MSMEs in villages in Kuta Cot Glie sub-district, Aceh Besar Regency.Keywords : Digital Marketing, E-Commerce, Digital Business Applications
Pengaruh Sosial Media dan Influencer Marketing terhadap Minat Beli Food & Drink di Moon Beach Club, Lhoknga, Aceh Besar Farizi, Hafidz; Murni, Mirza; Fuad, Ammar
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Moon Beach Club memanfaatkan media sosial dan influencer marketing, tetapi survei awal menunjukkan minat beli lebih dipengaruhi kualitas produk, harga, suasana, dan rekomendasi. Adapun tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh sosial media dan influencer marketing terhadap minat beli food & drink di Moon Beach Club secara parsial dan secara simultan. Metode penelitian yang digunakan adalah metode kuantitatif dengan jenis asosiatif. Sementara, data penelitian ini adalah data primer yang diperoleh melalui kuesioner dengan total responden 96 orang. Hasil penelitian menunjukkan bahwa sosial media dan influencer marketing berpengaruh terhadap minat beli food & drink di Moon Beach Club, Lhoknga, Aceh Besar baik secara parsial maupun secara simultan.
Co-Authors Farizi, Hafidz Husni, Almira Sabrina Murni, Mirza Parsi, Siti Noviana