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All Journal JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) JIMEBIS ABDIMU: Jurnal Pengabdian Muhammadiyah
Fuad, Ammar
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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MARKETING ASSISTANCE THROUGH PACKAGING TRAINING FOR HOME INDUSTRY PRODUCTS TO DEVELOP POTENTIAL MSMES IN COT MESJID VILLAGE, BANDA ACEH Murni, Mirza; Fuad, Ammar; Husni, Almira Sabrina; Parsi, Siti Noviana
ABDIMU: Jurnal Pengabdian Muhammadiyah Vol 4, No 2 (2024): Vol 4, No 2 Desember 2024
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/abdimu.v4i2.2204

Abstract

The development of trade and business today is highly dependent on electronic commercial transactions or what is called e-commerce online with various digital business applications that do offer many choices and conveniences so that competition is very tight. This requires business actors to be ready to compete in the digitalization era that requires the ability to run an online business. The demands of today's era are greatly influenced by clear and accurate information in making decisions and determining actions that must be taken to develop and maintain a business. Aceh Besar is a very strategic area and has many MSME actors whose numbers continue to increase every year. Kuta Cot Glie District is a district included in the Aceh Besar Regency area and also has many MSME actors spread across every village in the district. However, many MSME actors in Kuta Cot Glie District have not taken advantage of the opportunities from the development of information technology in marketing their products due to the low quality of human resources in the field of technology and information. Digital marketing is the application of digital technology that contributes to marketing activities that aim to gain profit by expanding market share and building and developing relationships with customers. Of course, this can also be utilized by MSMEs in marketing their products online, including MSMEs in villages in Kuta Cot Glie sub-district, Aceh Besar Regency.Keywords : Digital Marketing, E-Commerce, Digital Business Applications
Pengaruh Sosial Media dan Influencer Marketing terhadap Minat Beli Food & Drink di Moon Beach Club, Lhoknga, Aceh Besar Farizi, Hafidz; Murni, Mirza; Fuad, Ammar
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Moon Beach Club memanfaatkan media sosial dan influencer marketing, tetapi survei awal menunjukkan minat beli lebih dipengaruhi kualitas produk, harga, suasana, dan rekomendasi. Adapun tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh sosial media dan influencer marketing terhadap minat beli food & drink di Moon Beach Club secara parsial dan secara simultan. Metode penelitian yang digunakan adalah metode kuantitatif dengan jenis asosiatif. Sementara, data penelitian ini adalah data primer yang diperoleh melalui kuesioner dengan total responden 96 orang. Hasil penelitian menunjukkan bahwa sosial media dan influencer marketing berpengaruh terhadap minat beli food & drink di Moon Beach Club, Lhoknga, Aceh Besar baik secara parsial maupun secara simultan.
Pengaruh Cita Rasa dan Promosi Melalui Media Sosial Terhadap Keputusan Pembelian Kopi Suhailan, Suhailan; Marlizar, Marlizar; Fuad, Ammar
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9246

Abstract

This study aims to examine the effect of taste and social media promotion on purchasing decisions among consumers of Matrana Coffee in Banda Aceh City. A quantitative approach was employed, with data collected through questionnaires and documentation. The sample consisted of 96 Matrana Coffee consumers, determined using the Purba formula and selected through probability sampling techniques. Data were analyzed using multiple linear regression analysis with t-test and F-test procedures. The findings reveal that taste has a positive and significant effect on purchasing decisions, as indicated by a t value of 2.533, which exceeds the t table value of 1.986. This finding suggests that product taste quality is able to shape positive consumer perceptions, thereby encouraging purchasing decisions. Social media promotion also shows a positive and significant effect on purchasing decisions, with a t value of 15.507 and a significance level of 0.000, indicating that the intensity of promotional activities through social media can increase consumer interest in the product. Simultaneously, taste and social media promotion significantly influence purchasing decisions, as evidenced by an F value of 165.918 and a significance level of 0.000 (<0.05). These results highlight important practical implications for coffee business owners in formulating marketing strategies that emphasize product quality and optimize the use of social media as a promotional tool to enhance consumers’ purchasing decisions.
The Influence Of Social Media And Influencer Marketing On Food & Drink Buying Interest At Moon Beach Club, Lhoknga, Aceh Besar Fuad, Ammar; Murni, Mirza; Farizi, Hafidz
Scientific Journal of Students Islamic Economics and Business Vol. 6 No. 2 (2025): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/hc8p2346

Abstract

The researcher intends to test the influence of social media and influencer marketing on the interest in buying food & drinks at Moon Beach Club, Lhoknga, Aceh Besar. In theory, both variables influence buying interest. However, the researcher found phenomena and inconsistencies between the results of previous studies so that the researcher intends to re-test the influence of the two variables. The purpose of this study is to test and analyze the influence of social media and influencer marketing on the interest in buying food & drinks at Moon Beach Club partially and simultaneously. The research method used is a quantitative method with an associative type. Meanwhile, the data for this study are primary data obtained through a questionnaire with a total of 96 respondents. The results of the study indicate that social media and influencer marketing influence the interest in buying food & drinks at Moon Beach Club, Lhoknga, Aceh Besar. Keywords: Social Media, influencer marketing, purchase interest
Risk Perception Has An Influence On The Decision To Use Action Mobile Banking At Bank Aceh Fuad, Ammar; Riza, Akmal
Scientific Journal of Students Islamic Economics and Business Vol. 5 No. 2 (2024): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/gknbd672

Abstract

The decision of customers to utilize the AcTion Bank Aceh application as an alternative platform for conducting daily and business transactions. This study aims to examine the influence of risk perception on customers’ decisions to use AcTion mobile banking. Using a descriptive quantitative method and accidental sampling of 250 respondents in Aceh, the study tested its hypothesis through simple regression analysis. The study’s results demonstrate that the risk perception variable significantly affects the customer decision to use AcTion Bank Aceh. Keywords: Risk perception, customer decision
Co-Authors Akmal Riza Farizi, Hafidz Husni, Almira Sabrina Marlizar, Marlizar Murni, Mirza Parsi, Siti Noviana Suhailan, Suhailan