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All Journal Al-Bunyan: Interdisciplinary Journal of Qur'an and Hadith Studies Responsive: Jurnal Manajemen Pendidikan Islam
A. Hanief Zayyadi
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Religion Education Social Sciences Other

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Green Economy/Green Economy in the Perspective of the Qur'an A. Hanief Zayyadi
al-Bunyan: Interdisciplinary Journal of Qur'an and Hadith Studies Vol. 3 No. 1 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/bunyan.v3i1.44

Abstract

Green economy is a development concept that integrates economic growth, social welfare, and environmental sustainability. In the Islamic perspective, this concept has a strong foundation reflected in the teachings of the Qur'an about balance (al-mizan), the prohibition of causing damage (fasad fil ardh), the wise use of resources (tasharruf bi al-hikmah), the mandate as a caliph on earth, and the principle of sharing for social welfare. The method used in this study is library research. Researchers refer to literature studies such as books and journals related to the issue taken, namely the green economy in the perspective of the Qur'an. The results of the study show that the concept of a green economy also supports global sustainability goals, as stated in the Sustainable Development Goals (SDGs), while also containing spiritual and ethical values ​​that are important for increasing public awareness. With a holistic approach that combines Islamic values, modern technology, and economic strategy, Indonesia has a great opportunity to lead the transition to equitable low-carbon development, while also being an example for the world in efforts to preserve the earth in accordance with religious and universal values.
Marketing Strategy And Comonication Of Islamic Educational Institutions Ansisca; A. Hanief Zayyadi; Aishmah Naily Fauziyah; Choirotul Maghfiroh; Farosa Nuralinda
Responsive: Jurnal Manajemen Pendidikan Islam Vol. 1 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/responsive.v1i2.17

Abstract

This study aims to analyze the marketing strategies and communication practices implemented by Islamic educational institutions to enhance competitiveness and attract public interest. Using a qualitative approach and case study method, the research explores marketing practices in several Islamic schools through observation, in-depth interviews, and document analysis. The findings reveal that Islamic educational institutions have begun to adopt various modern marketing strategies combined with Islamic values, such as faith-based branding, the use of social media, personal approaches to parents, and strengthening institutional image through social and religious activities. Effective marketing communication—both verbal and non-verbal—successfully shapes positive public perception and expands the promotional reach of the institutions. The study concludes that the success of marketing efforts in Islamic educational institutions is highly influenced by the synergy between adaptive strategies and consistent, value-based communication. This research provides important insights into the dynamics of marketing in faith-based educational institutions in the digital era.
Co-Authors Aishmah Naily Fauziyah Ansisca Choirotul Maghfiroh Farosa Nuralinda