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All Journal Demagogi: Journal of Social Sciences, Economics and Education Responsive: Jurnal Manajemen Pendidikan Islam
Aishmah Naily Fauziyah
Unknown Affiliation
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Marketing Strategy And Comonication Of Islamic Educational Institutions Ansisca; A. Hanief Zayyadi; Aishmah Naily Fauziyah; Choirotul Maghfiroh; Farosa Nuralinda
Responsive: Jurnal Manajemen Pendidikan Islam Vol. 1 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/responsive.v1i2.17

Abstract

This study aims to analyze the marketing strategies and communication practices implemented by Islamic educational institutions to enhance competitiveness and attract public interest. Using a qualitative approach and case study method, the research explores marketing practices in several Islamic schools through observation, in-depth interviews, and document analysis. The findings reveal that Islamic educational institutions have begun to adopt various modern marketing strategies combined with Islamic values, such as faith-based branding, the use of social media, personal approaches to parents, and strengthening institutional image through social and religious activities. Effective marketing communication—both verbal and non-verbal—successfully shapes positive public perception and expands the promotional reach of the institutions. The study concludes that the success of marketing efforts in Islamic educational institutions is highly influenced by the synergy between adaptive strategies and consistent, value-based communication. This research provides important insights into the dynamics of marketing in faith-based educational institutions in the digital era.
Financing Educational Institutions from the Perspective of Edupreneurship in the Digital Era Holilur Rahman; Fina Alaillah; Ansisca, Ansisca; Aishmah Naily Fauziyah; Annatul Aini
Demagogi: Journal of Social Sciences, Economics and Education Vol. 4 No. 1 (2026): February
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v4i1.141

Abstract

Digital transformation has brought significant changes in education governance, including accountability, transparency, and the effectiveness of financial management. However, many educational institutions still face obstacles such as reliance on manual systems, low digital literacy, and lack of use of financial technology. The edupreneurship approach offers solutions through funding innovation, diversification of funding sources, business unit development, and digital fundraising that can strengthen the sustainability of the institution. In this study, a descriptive qualitative method with a literature study was used to identify key concepts, research findings, and relevant financing models. The results of the study show that education financing has a strategic role in ensuring the smooth operation of institutions, improving the quality of education services, strengthening planning and accountability, ensuring equitable access to education, optimizing philanthropy, and providing economic and social benefits for the community. In addition, the integration of digitalization and edupreneurship has proven to be able to encourage transparency while opening up innovative funding opportunities, although there are still challenges in the form of infrastructure gaps and limited human resources. This study confirms that there is a research gap in the integration of the two approaches, so a financing management model that combines the power of technology and entrepreneurial innovation is needed to support the sustainability of educational institutions in the digital era.
Co-Authors A. Hanief Zayyadi Annatul Aini Ansisca Ansisca, Ansisca Choirotul Maghfiroh Farosa Nuralinda Fina Alaillah Holilur Rahman