Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business Analytics (IJBA)
Putra, Yahya Adhani
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Impact of Ease, Security, and Trust on TikTok Purchase Decisions: A Focus on Generation Z Putra, Yahya Adhani; Bahri, Mohammad Saiful; Rahmansyah, Ahmad Iskandar
Indonesian Journal of Business Analytics Vol. 4 No. 6 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i6.12170

Abstract

This study examines the impact of Ease of Use, Security, and Trust on the Purchase Decisions of TikTok users, specifically among students from the Faculty of Economics and Business at Universitas Panca Marga. Using a quantitative approach, data were collected from 110 students via a Google Form questionnaire. Analysis through SmartPLS software revealed that Security significantly affects Purchase Decisions, while Ease of Use and Trust showed minimal influence. Findings suggest that TikTok’s data security features play a crucial role in user confidence and purchase intent. This research contributes to understanding how social media platforms influence consumer behavior differently compared to traditional e-commerce sites.
Co-Authors Ahmad Iskandar Rahmansyah Bahri, Mohammad Saiful