Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jutech: Jurnal Teknologi Informasi
Rindhani Aditia, Mellya
Unknown Affiliation
Computer Science & IT

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Sistem Penunjang Keputusan Pemilihan Media Promosi Sekolah Menggunakan Metode MOORA Rindhani Aditia, Mellya; Dina Ediana; Sayendra Safaria
Jurnal Teknologi Informasi (JUTECH) Vol 6 No 1 (2025): JUTECH: Jurnal Teknologi Informasi
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/jutech.v6i1.3114

Abstract

Abstract Effective promotion is a crucial strategy to enhance the competitiveness of private schools amid increasing competition. This study aims to determine the most optimal promotional media for private schools using the Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) method. This method was chosen because it can objectively process multiple criteria in decision-making. The research stages include identifying criteria and promotional media alternatives, assigning weights, constructing the decision matrix, normalizing data, and calculating optimization values using the maximax and minmax approaches. The analyzed alternatives include social media, brochures, billboards, and print media, with criteria such as cost, reach, effectiveness, and ease of access. The analysis results show that social media obtained the highest score and is therefore deemed the most effective promotional media for private schools. These findings are expected to serve as a reference for schools in designing more targeted and efficient promotional strategies.
Co-Authors Dina Ediana Sayendra Safaria