Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Nusa Manajemen
Chandra, Gillian Emery
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH BRAND EQUITY, BRAND IMAGE DAN CONSUMER SATISFACTION TERHADAP REPURCHASE INTENTION BRAND X DI TANGERANG Chandra, Gillian Emery; Yusrin, Nur Amalyna
Jurnal Nusa Manajemen Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i2.277

Abstract

This study aims to analyze the influence of Brand Equity, Brand Image, and Consumer Satisfaction on Repurchase Intention. The research was conducted using a quantitative method, where data were collected through questionnaires distributed to respondents in Tangerang. The data analysis method used was Structural Equation Modeling (SEM) with SmartPLS 3.1 software. The results of this study found that Brand Equity, Brand Image, and Consumer Satisfaction collectively have a significant influence on Repurchase Intention. These findings indicate that an increase in brand equity, a positive brand image, and consumer satisfaction can drive customers' repurchase intention for Brand X products. The implications of this study highlight the importance of strategies to strengthen brand equity, improve brand image, and manage consumer satisfaction to ensure loyalty and sustain repurchase intentions.
Co-Authors Yusrin, Nur Amalyna