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All Journal Ultima Management : Jurnal Ilmu Manajemen Jurnal Bina Manajemen Studi Ilmu Manajemen dan Organisasi Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Multidisiplin Sahombu Jurnal Nusa Manajemen
Yusrin, Nur Amalyna
Pradita University
Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS HUBUNGAN ENJOYMENT, ENTERTAINMENT, EDUCATION, FLOW DAN DESIGN BACKGROUND DALAM VIRTUAL TOURISM SELAMA COVID-19 Nur Amalyna Yusrin; Natasya Sugianto
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i1.1987

Abstract

Abstract- COVID-19 has a significant impact for Indonesian tourism industry and MSMEs (Micro, Small, Medium, Entreprises) where are strong leaning on direct interaction. This condition causes has a significant impact on the decline of national tourism economy. It impacts to a contraction of 88.82% in 2020 which increases the risk of loss by IDR 54.6 trillion if it occurs during the year. It is as a result government’s policy to keep the distance to break the COVID-19 spread however, tourism well known as an industry where cannot be separated by human touch and visitors direct experience. In this digital development era, virtual tourism becomes the alternative solution to reduce contraction rate implemented by tourism entrepreneur and the Indonesian Ministry of Tourism and Creative Economy. When talking about technology, we will discuss how it is executed in the present and the development of its implementation for the next 10 years. Existing research focuses on the marketing elements of virtual tourism, therefore, it is important to analyse which elements in the virtual tourism experience are able to attract the attention of tourists for continuance using virtual tourism. Researcher implement quantitative methods by distributing questionnaires to 308 respondents to millennial labor force in urban cities. Researchers used TAM (Theory of Acceptance Model) to see the effect of enjoyment, entertainment, education as Perceived Ease of Use (PEOU) and Flow and Design Background as Perceived Usefuless (PU). The results of this study indicates Education, Flow and Design Background elements have direct positive effect on increasing tourist attention using Virtual Tourism. This research is expected to be able to contribute to the development of virtual tourism technology and how it is implemented in Marketing 5.0 Keywords: Virtual Touris;, Continuance Purchase Intention; Percevived Eased of Use; Perceived of Usefulness
IMPLEMENTASI GENERAL ENTERPRISING TEST (GET2) DAN KONTRIBUSINYA UNTUK MENDORONG SISTEM EDUKASI GEN-Z INDONESIA BERDASARKAN LOCUS OF CONTROL Yusrin, Nur Amalyna
Jurnal Bina Manajemen Vol. 12 No. 1 (2023): Jurnal Bina Manajemen Volume 12 Nomor 1 September Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v12i1.486

Abstract

The world is not okay even the COVID-19 pandemic has passed. The global economy has experienced a sharp contraction since 2020. This has an impact on depreciation in household consumption which has an impact on decreasing people's welfare. The increase number of jobs is expected to be able to increase economic welfare for the Indonesian people affected by layoffs. However, the number of business in Indonesia is still low. Where the level of public awareness tendency to become entrepreneurs compared to intrapreneurs is still minimal. Education is one of the stakeholder to increase the awareness about the importance of building a business. Higher education as a scientific institution is required to be more innovative in carrying out the learning process. An integrated learning ecosystem is needed that suits Gen-Z as the growing Indonesian population. In this study, The General Enterprising Test (GET2) method was implemented to measure the dominant tendencies of 111 students as respondents. Based on research, the tendency of an internal locus of control is the main character by Gen-Z. By creating an appropriate ecosystem it will be able to increase the number of university graduates who become entrepreneurs.
THE ANALYSIS OF RICE MASSIVE IMPORTING IN INDONESIA BASED ON MACROECONOMICS, MICROECONOMICS, INTERNATIONAL ECONOMICS AND POLITIC ECONOMICS Yusrin, Nur Amalyna
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3411

Abstract

Abstract - Rice is a crucial staple food in Indonesia, and the country's decision to import 3 million tonnes of rice has significant implications for its economy, agriculture sector, and food security. This study aims to analyze the benefits and drawbacks of this massive rice importation through a comprehensive examination of macroeconomics, microeconomics, international economics, and political economics. The main objectives are to provide recommendations for managerial stakeholders and to develop a vision for rice self-sufficiency. The background problems include the potential impact on Indonesia's trade balance, foreign exchange reserves, market consumption, and the socio-economic effects on local farmers. The novelty of this study lies in the lack of adequate research on the enduring effects of extensive rice imports and the need to explore options for achieving a balance between imports and domestic production. The research methods involve a literature review and analysis of scholarly articles and journals, focusing on economic indicators, trade statistics, and agricultural production data. The findings highlight the macroeconomic and microeconomic implications of rice imports, including potential disruptions in the agricultural industry, income distribution, and market dynamics. The conclusion emphasizes the need for comprehensive policies to address the challenges of rice importation and achieve a balance between food security and economic sustainability. The implications of the research underscore the importance of strategic decision-making to harmonize the needs of customers, farmers, and the broader economy, while safeguarding overall economic stability and social welfare. Keywords: Export; Import; International Economics; Macroeconomics; Microeconomics; Politic Economics; Rice Self-Sufficiency
UNDERSTANDING THE SUCCESS CHARACTERISTICS ON LIVE-STREAMING TOWARDS PURCHASE INTENTION IN INDONESIA Yusrin, Nur Amalyna
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3537

Abstract

Abstract- The rapid growth of social commerce and the integration of social media features into e-commerce are the basic factors required for every e-commerce monitoring application. This research aims to determine the characteristic factors of streamers that contribute to purchase intentions in the live streaming shopping environment in Indonesia, which consist of personality traits, professionalism, and social affordability. The novelty of this journal lies in its comprehensive analysis of the specific characteristics of streamers and their influence on consumer behavior in the context of live-streaming shopping. This unique combination of personality traits, professionalism, and social affordance has not been widely studied in the context of livestream shopping, making this research a pioneering effort in this area. The research methodology uses a quantitative approach, using survey data collection, descriptive statistics, and multivariate tests to analyze hypotheses. This research collected and analyzed data from 302 respondents in the Jabodetabek area, using non-probability cluster sampling to ensure a representative sample. Empirical findings show that personality traits and social skills of streamers have a significant positive influence on viewers' purchase intentions in the context of live streaming shopping in Indonesia. In conclusion, this research emphasizes the importance of streamer characteristics in influencing viewers' purchasing intentions in live-streaming shopping. The implications of this research highlight the need for streamers to focus on developing specific traits to increase audience engagement and drive purchase intent, which will ultimately contribute to the growth of social commerce in Indonesia. Keywords: Live Streaming; Profesionalisme; Purchase Intention; Personality Traits; Social Affordance
Analisis Pengaruh Faktor Produk, Merek, dan Channel terhadap Keputusan Pembelian Konsumen Brand Mixue Yurinonica, Aveidel Arven; Yusrin, Nur Amalyna
Reviu Akuntansi, Manajemen, dan Bisnis Vol. 4 No. 1 (2024): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v4i1.3008

Abstract

Purpose: One of the developments in the F&B (Food and Beverage) industry in the world in the form of dessert which is currently increasing is Mixue ice cream & tea which comes from a franchise company from China founded in 1997 which has achieved success in the ice cream industry with more than 10,000 outlets both in and outside China. This The purpose of this research is useful in further researching product, brand and channel factors that can influence purchasing decisions for the Mixue brand. It is hoped that the theoretical benefits will be able to add to case studies regarding product, brand and channel factors. Practical benefits, research can provide input to the Mixue brand or other ice cream outlet brands to develop marketing strategies so as to increase the potential for purchase conversions Research methodology: The research method used was quantitative, involving 93 respondents from the Indonesian area. Results: The result of the regression analysis shows that brand and channel have a significant positive influence on purchasing decisions, while product is not significant. The strategic implication of these findings can help Mixue and similar industries optimize marketing strategies and increase consumer purchasing potential. Limitations: 1. In the research, the three variables that have a significant positive relationship and are accepted are only brand and channel, while products have negative value. 2. In this research, there is no intermediary or mediating factor between variable x and variable y. Contribution: The author advises that because competition is getting tougher with the many competitors of other F&B stores such as Momoyo, Wedrink and Ai-Cha, therefore Mixue must be able to meet the needs of its consumers, such as improving its products by increasing the variety of menus that consumers want. The Mixue channel is expected to continue to improve. up to date and make the content as interesting as possible on social media so that people don't miss out on finding out information about Mixue itself as well as increasing the number of branches or outlets in strategic positions so they are easy to reach.
Analisis Pengaruh Strategi Promosi, Loyalitas dan Kepuasan Hidup Penggemar terhadap Niat Pembelian Kembali Album NCT Dream Hanifah, Nur; Yusrin, Nur Amalyna
Reviu Akuntansi, Manajemen, dan Bisnis Vol. 4 No. 1 (2024): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v4i1.3043

Abstract

Purpose: This study aims to examine the influence of promotional strategies, fan loyalty, and life satisfaction on the intention to repurchase the NCT Dream album. Research methodology: A quantitative approach was used to collect data through questionnaires and data analysis techniques using regression with the SPSS 26 software. Results: The research results show that promotional strategies, loyalty and fan life satisfaction have a positive influence on repurchase intentions. Limitations: This research only focuses on NCT Dream fans in Indonesia; it was also conducted for 10 months so that fans’ repurchase intentions may change over this long period. Contribution: This research can be used by sellers who have a target market for fans of the boy group NCT Dream.  
Ai-Powered E-Commerce: Elevating E-Service Quality Through Utilitarian And Hedonic With E-Satisfaction As The Bridge To E-Loyalty Yusrin, Nur Amalyna
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The advent of artificial intelligence (AI) has ushered in a new era in e-commerce, fundamentally transforming business operations and customer interactions. This study investigates the impact of AI on e-service quality, focusing on both utilitarian and hedonic dimensions, and examines the mediating role of e-satisfaction in fostering e-loyalty within the Indonesian e-commerce context. The primary research question addresses how AI-enhanced e-service quality influences e-satisfaction and, subsequently, e-loyalty. Despite the growing importance of AI in e-commerce, there has been limited research on its dual role in enhancing both functional and emotional aspects of e-service quality. This study employs a quantitative approach, utilizing Structural Equation Modeling (SEM) to analyze data collected through purposive sampling from consumers of major Indonesian e-commerce platforms. The findings reveal that AI significantly improves e-service quality by enhancing efficiency, reliability, and personalization, which in turn boosts customer satisfaction. Both utilitarian and hedonic improvements facilitated by AI contribute to higher levels of e-satisfaction, which strongly correlates with increased e-loyalty. Conclusively, this research highlights the pivotal role of AI in elevating e-commerce service quality, demonstrating that AI-driven enhancements in both functional and experiential aspects lead to greater customer satisfaction and loyalty. The implications for e-commerce businesses include the strategic use of AI to optimize customer experiences through personalized and efficient service delivery. As AI technologies continue to evolve, their potential to further enhance e-service quality and foster sustained customer loyalty presents significant opportunities for the future of e-commerce. This study provides valuable insights into the integration of AI in e-commerce, offering a roadmap for leveraging AI to achieve competitive advantage and customer retention.
PENGARUH INFLUENCER MARKETING, CONTENT MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP PURCHASE INTENTION PADA BRAND KOSMETIK MAKE OVER Salim, Devanya Azzura Andini; Yusrin, Nur Amalyna
Jurnal Nusa Manajemen Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i2.274

Abstract

The advancement of information technology, particularly the growth of e-commerce in Indonesia, has created intense competition across various business sectors, including the cosmetics industry, which has become one of the most promising sectors. This study aims to analyze the influence of influencer marketing, content marketing, and online customer reviews on purchase intention among consumers of the Make Over cosmetic brand in the Greater Jakarta area (Jabodetabek). The research adopts a quantitative approach using a non-probability sampling technique. Data were collected through an online questionnaire (Google Form), resulting in 235 respondents. The data analysis technique employed was Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4.1 software. The findings indicate that influencer marketing, content marketing, and online customer reviews simultaneously have a significant effect on purchase intention. Specifically, influencer marketing strategies were found to be the primary factor influencing consumers' purchase intentions for Make Over products. These findings are expected to provide valuable insights for Make Over in enhancing the effectiveness of their marketing strategies, enabling them to drive purchase intentions through influencer marketing, content marketing, and credible online customer reviews.
PENGARUH BRAND EQUITY, BRAND IMAGE DAN CONSUMER SATISFACTION TERHADAP REPURCHASE INTENTION BRAND X DI TANGERANG Chandra, Gillian Emery; Yusrin, Nur Amalyna
Jurnal Nusa Manajemen Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i2.277

Abstract

This study aims to analyze the influence of Brand Equity, Brand Image, and Consumer Satisfaction on Repurchase Intention. The research was conducted using a quantitative method, where data were collected through questionnaires distributed to respondents in Tangerang. The data analysis method used was Structural Equation Modeling (SEM) with SmartPLS 3.1 software. The results of this study found that Brand Equity, Brand Image, and Consumer Satisfaction collectively have a significant influence on Repurchase Intention. These findings indicate that an increase in brand equity, a positive brand image, and consumer satisfaction can drive customers' repurchase intention for Brand X products. The implications of this study highlight the importance of strategies to strengthen brand equity, improve brand image, and manage consumer satisfaction to ensure loyalty and sustain repurchase intentions.
The Influence of Promoter Reputation, Ticketing System, Price, and Celebrity on Repurchase Intention of Concert Tickets by Mecimapro Salsabila, Dinda Diana; Yusrin, Nur Amalyna
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Promoter Reputation, Ticketing System, Price, and Celebrity on Repurchase Intention for concert tickets organized by Mecimapro. A quantitative approach was used, distributing questionnaires to 110 respondents who had purchased tickets from Mecimapro. Data analysis was conducted using the SEM-PLS method. The findings reveal that promoter reputation (T-Statistic = 4.428, P-Value = 0.000) and price (T-Statistic = 5.741, P-Value = 0.000) significantly influence repurchase intention. In contrast, the ticketing system (T-Statistic = 0.644, P-Value = 0.521) and celebrity (T-Statistic = 1.845, P-Value = 0.068) do not have a significant impact. This study underscores the importance of promoter reputation and ticket pricing as primary factors in building customer loyalty. Promoters are advised to focus on improving service quality and adopting competitive pricing strategies to enhance repurchase intention
Co-Authors Chandra, Gillian Emery Fernando, Christopher Lumeno, Merlis Natasya Sugianto Nur Hanifah Octavia, Stevany Salim, Devanya Azzura Andini Salsabila, Dinda Diana Yurinonica, Aveidel Arven