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All Journal Dinamis : Journal of Islamic Management and Bussiness
Nur Aulia, Izza
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Economics, Econometrics & Finance

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Peran Mediasi Religiusitas terhadap Keputusan Pembelian: Badan Kontak Majelis Taklim (BKMT) Kota Palopo Hajar, Ibnu; Hamdani, Nani; Yuliana; Nur Aulia, Izza; Saldi
Dinamis : Journal of Islamic Management and Bussiness Vol. 7 No. 1 (2024): April: Journal of Islamic Management and Bussiness
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/dinamis.v7i1.6320

Abstract

This study aims to determine the influence of halal labels on the purchase decision of cosmetic products mediated by the religiosity of the empirical evidence of BKMT Palopo. The type of research used is quantitative to collect data from Muslim entrepreneurs with questionnaires and analyzed using Partial Least Square-Structural Equation Modeling. The findings of this study are that there is a significant relationship between the influence of halal labels on purchase decisions, halal labels on and regiliusness and there is a significant influence of religiosity on purchase decisions. This research can also provide deeper insights into consumer preferences that pay attention to halal aspects in the products they buy.
Peran Mediasi Religiusitas terhadap Keputusan Pembelian: Badan Kontak Majelis Taklim (BKMT) Kota Palopo Hajar, Ibnu; Hamdani, Nani; Yuliana; Nur Aulia, Izza; Saldi
Dinamis : Journal of Islamic Management and Bussiness Vol. 7 No. 1 (2024): April: Journal of Islamic Management and Bussiness
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/dinamis.v7i1.6320

Abstract

This study aims to determine the influence of halal labels on the purchase decision of cosmetic products mediated by the religiosity of the empirical evidence of BKMT Palopo. The type of research used is quantitative to collect data from Muslim entrepreneurs with questionnaires and analyzed using Partial Least Square-Structural Equation Modeling. The findings of this study are that there is a significant relationship between the influence of halal labels on purchase decisions, halal labels on and regiliusness and there is a significant influence of religiosity on purchase decisions. This research can also provide deeper insights into consumer preferences that pay attention to halal aspects in the products they buy.
Co-Authors Hamdani, Nani Ibnu Hajar Saldi Yuliana Yuliana