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All Journal Journal of Sumatera Sociological Indicators ARKANA: Jurnal Komunikasi dan Media
Putri, Karimah Kinanti
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Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Ecological Crisis in Popular Culture Construction Natural Representation in BONG JOON-HO’S FILM “OKJA” Putri, Karimah Kinanti; Harahap, Rahma Hayati
Journal of Sumatera Sociological Indicators Vol. 4 No. 1 (2025): May
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jssi.v4i1.20613

Abstract

The ecological crisis has become one of the most pressing global issues, triggered by the uncontrolled exploitation of nature due to capitalism and industrialization. This research aims to analyze the representation of the ecological crisis in popular culture through the film Okja (2017) by Bong Joon-ho. This film depicts the relationship between humans, nature, and animals in the context of modern capitalism, which often uses nature as a commodity for economic gain. Using a conflict theory approach in ecological sociology, this research highlights how capitalism damages ecosystems and exacerbates social injustice. In the film Okja, nature and animals are depicted as victims of exploitation by a capitalist system that does not care about ecological welfare. The conflict between economic interests and nature conservation in this film reflects the reality modern society faces. This research uses a content analysis method to explore how the film conveys ecological messages relevant to real conditions. The research results show that popular culture, especially films, has great potential in increasing public awareness of environmental issues. Okja not only offers criticism of capitalism and the exploitation of nature but also acts as an advocacy medium capable of inspiring social change in the way society views and treats the environment. Thus, this film becomes an important tool in communicating the ecological crisis and challenging society to care more about nature conservation.
Merajut Citra di Media Sosial: Analisis Teori Masyarakat Tontonan Terhadap Gibran Rakabuming Raka Malik, Rahman; Habibi, Abdillah; Jasmine, Humaira; Putri, Karimah Kinanti
ARKANA: Jurnal Komunikasi dan Media Vol. 4 No. 02 (2025): Media dan Komunikasi Indonesia
Publisher : Program Studi Komunikasi Penyiaran Islam Universitas Sains Al-Qur'an Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62022/dkm0za42

Abstract

Kemenangan pasangan Prabowo-Gibran tidak terlepas dari pengaruh sosok Gibran sendiri yang disebut sebagai perwakilan anak muda. Gibran merepresentasikan dirinya sebagai sosok yang berkepribadian asik, mengikuti tren anak muda, dan sering berinteraksi dengan pengikutnya di media sosial.  Tulisan ini bertujuan untuk melihat dan menganalisis bagaimana Gibran merajut citranya di media sosial melalui perspektif Teori Masyarakat Tontonan oleh Guy Debord. Penelitian ini bersifat kualitatif deskriptif dengan analisis isi sebagai metodenya. Pengumpulan data dilakukan dengan mengidentifikasi jejak digital akun media sosial X Gibran seperti postingan, komentar, dan interaksi yang terjadi dalam forum atau platform media sosial.  Data penelitian studi literatur ini disajikan secara deskriptif. Hasil Penelitian ini menunjukkan bahwa Gibran merupakan seorang performer (orang yang tampil atau orang yang ditonton) yang sedang merajut citra dirinya (yang merupakan komoditas) di media-media seperti media sosial (panggung pertunjukan sang performer) untuk ditunjukkan kepada para spectator (orang yang mengikuti dan menonton sang performer) dirinya sehingga keduanya terikat pada relasi komoditas.
Co-Authors Habibi, Abdillah Harahap, Rahma Hayati Jasmine, Humaira Malik, Rahman