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All Journal DFAME Digital Financial Accounting Management Economics Journal Jurnal Witana
Yahya, Irfan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Perkembangan Kerupuk Emping Diera Digital Terhadap Kepuasan Pelanggan Di Kota Cirebon Yahya, Irfan; Pranata, Sudadi; Fauzi, Feri
DFAME Digital Financial Accounting Management Economics Journal Vol 3 No 3 (2025): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v3i2.295

Abstract

This study aims to analyze the effect of the development of digitalized emping (traditional crackers) on customer satisfaction in Cirebon City. The background of this research lies in the growing digitalization of SMEs, including traditional food products like emping. This study employs a quantitative approach using a simple linear regression method. The sample consisted of 100 respondents who are online customers of emping. The results show that the digital development of emping has a positive and significant effect on customer satisfaction, with a coefficient value of 0.490 and a significance level of 0.000. This indicates that the better the digital transformation implemented by emping producers, the higher the customer satisfaction. The findings support Oliver’s (1997) customer satisfaction theory, emphasizing the match between expectations and perceptions of service performance. This study offers practical implications for SMEs to improve their digital strategies to retain customer loyalty and provides academic contributions to extending customer satisfaction theory in the context of traditional local products. 
STRATEGI PEMASARAN UMKM KERUPUK TULANG AYAM SELAMA MASA PANDEMI COVID-19 Yahya, Irfan; Kartika, Ika; Nurhana Dhea Praadha Gitama, Gytha; Lukita, Chandra
Jurnal Witana Vol 1 No 1 (2023)
Publisher : Jurnal Witana

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Abstract

UMKM sangat berdampak besar bagi perekonomian Indonesia, maka dari itu diperlukan berbagai strategi pemasaran supaya UMKM kerupuk tulang ayam dapat meningkatkan omzet penjulannya. Tujuan dari penelitian ini adalah sebagai upaya untuk meningkatkan kualitas pemasaran , melalui penyusunan strategi usaha yang akurat agar dapat mengembangkan usaha UMKM krupuk tulang ayam, khusunya di masa pandemi covid- 19.Penelitian ini bertujuan untuk menganalisis strategi pemasaran UMKM kerupuk Tulang Ayam Selama Masa Pandemi Covid-19. Metode penelitian yang digunakan adalah wawancara deskriptif kualitatif. Pengumpulan data dilakukan dengan cara observasi dan wawancara serta dokumentasi. Hasil penelitian yang didapatkan dari wawancara dan observasi berupa strategi apa saja yang digunakan pada UMKM selama pandemi, hambatan apa saja yang dialami dalam penjualan, serta pengembangan apa saja yang akan dilakukan para pelaku usaha tersebut dalam mengembangkan usahanya.
Co-Authors Fauzi, Feri Ika Kartika Nurhana Dhea Praadha Gitama, Gytha Pranata, Sudadi