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All Journal Jurnal Masyarakat Indonesia Pena Dimas: Jurnal Pengabdian Masyarakat Jurnal Witana
Nurhana Dhea Praadha Gitama, Gytha
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Religion Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Public Health Social Sciences

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TRANSFORMASI DIGITAL UMKM DI WILAYAH CIREBON DAN SOMALIA: KOLABORASI DAN INOVASI UNTUK PENGEMBANGAN PASAR GLOBAL Nur Hajijah, Sitta; Fariza, Muthia; Lukita, Chandra; Amroni, Amroni; Nurhana Dhea Praadha Gitama, Gytha; Kartika, Ika; Dwi Kartika, Viar; Triantika, Nova
Jurnal Masyarakat Indonesia (Jumas) Vol. 4 No. 01 (2025): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

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Abstract

Community Service Activities (PkM) entitled "Digital Transformation of MSMEs in the Cirebon and Somalia Regions: Collaboration and Innovation for Global Market Development" is a collaborative initiative involving Catur Insan Cendekia University (UCIC) Cirebon, Department of Cooperatives , Small, Medium Enterprises, Trade and Industry (DKUKMPP) Cirebon City, and the African Institute for Multidisciplinary Studies (AIMS) Somalia. This program aims to support Micro, Small and Medium Enterprises (MSMEs) in utilizing digital technology to increase competitiveness and market penetration at the global level. The methods used include intensive training, technical assistance, and interactive discussions conducted in a hybrid manner, utilizing digital platforms to reach participants from both countries. The focus of activities is the application of digital marketing technology, social media optimization, and effective e-commerce management. This activity also introduced cross-border collaboration strategies as an effort to expand business networks between MSMEs in Cirebon and Somalia. The results of this program show an increase in the ability of MSME players to use digital technology, with several participants succeeding in increasing the visibility of their products in the international market. Apart from that, business collaboration opportunities were created between MSMEs in Cirebon and Somalia through digital platforms initiated during the program. This collaboration is also a clear example of how synergy between educational institutions, government and international organizations can create a positive impact on empowering MSMEs in the era of globalization.
PELATIHAN PENGGUNAAN APLIKASI MICROSOFT EXCEL UNTUK PEMBELAJARAN PERSAMAAN AKUNTANSI Suwandi, Suwandi; Turini, Turini; Akbari, Safitri; Nurhana Dhea Praadha Gitama, Gytha; Kartika, Ika
PENA DIMAS: Jurnal Pengabdian Masyarakat Vol 3, No 2 (2025): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/penadimas.v3i2.26876

Abstract

Accounting learning at the secondary school level often faces obstacles in conveying basic concepts, especially in understanding the accounting equation. Students often experience difficulties in recording and processing financial transactions systematically due to the limitations of manual learning methods. To overcome this problem, Lecturers at Catur Insan Cendekia University (UCIC) Cirebon held Community Service activities in the form of training on the use of the Microsoft Excel application as a tool in learning accounting equations at Putera Nirmala High School - Cirebon City. This activity aims to improve students' understanding and skills in utilizing Microsoft Excel to compile and analyze financial transactions more effectively and efficiently. The implementation method uses a service learning (SL) approach, which includes material presentation, demonstration of relevant Excel features, and hands-on practice with accounting equation case studies. The results of the activity showed a significant increase in participants' ability to apply Microsoft Excel to prepare simple financial reports. With this training, it is hoped that accounting learning in high school can be more interactive, innovative and in line with developments in digital technology.
STRATEGI PEMASARAN UMKM KERUPUK TULANG AYAM SELAMA MASA PANDEMI COVID-19 Yahya, Irfan; Kartika, Ika; Nurhana Dhea Praadha Gitama, Gytha; Lukita, Chandra
Jurnal Witana Vol 1 No 1 (2023)
Publisher : Jurnal Witana

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UMKM sangat berdampak besar bagi perekonomian Indonesia, maka dari itu diperlukan berbagai strategi pemasaran supaya UMKM kerupuk tulang ayam dapat meningkatkan omzet penjulannya. Tujuan dari penelitian ini adalah sebagai upaya untuk meningkatkan kualitas pemasaran , melalui penyusunan strategi usaha yang akurat agar dapat mengembangkan usaha UMKM krupuk tulang ayam, khusunya di masa pandemi covid- 19.Penelitian ini bertujuan untuk menganalisis strategi pemasaran UMKM kerupuk Tulang Ayam Selama Masa Pandemi Covid-19. Metode penelitian yang digunakan adalah wawancara deskriptif kualitatif. Pengumpulan data dilakukan dengan cara observasi dan wawancara serta dokumentasi. Hasil penelitian yang didapatkan dari wawancara dan observasi berupa strategi apa saja yang digunakan pada UMKM selama pandemi, hambatan apa saja yang dialami dalam penjualan, serta pengembangan apa saja yang akan dilakukan para pelaku usaha tersebut dalam mengembangkan usahanya.
PENGARUH SELEBGRAM ENDORSE DAN PROMOSI ONLINE TERHADAP KEPUTUSAN PEMBELIAN SKINCARE NPURE Sitohang, Lita Meliana; Kartika, Ika; Nurhana Dhea Praadha Gitama, Gytha; Pranata, Sudadi
Jurnal Witana Vol 1 No 2 (2023)
Publisher : Jurnal Witana

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Abstract

Selebgram endorse adalah salah satu metode yang diminati dunia, dengan menggunakan selebgram yang menarik, mempunyai popularitas yang tinggi serta dapat dipercaya oleh publik yang di tuju dapat membuat produk yang dipromosikan menjadi dikenal, diketahui dan diminati. Upaya- upaya yang dilakukan perusahaan dalam bentuk iklan dan selebgram endorse ditujukan untuk keputusan pembelian konsumen dalam menentukan dan memilih skincare milik NPURE bukanlah hal yang langsung terjadi begitu saja. Keinginan seseorang untuk membeli sesuatu memerlukan sebuah stimulus serta rangsangan yang timbul dari eksternal maupun internal. Jenis penelitian ini yang digunakan adalah penelitian kuantitatif. Sampel dalam penelitian ini sebanyak 60 responden yang diambil dari Konsumen Skincare NPURE Di Akun Instagram @Storrymanagement. Teknik pengambilan sampel ini menggunakan teknik convenience sampling. convenience sampling itu sendiri adalah pengambilan sampel secara sengaja (sengaja yang mudah) Metode pengumpulan data dengan mengisi kuisioner. Hal ini berarti variabel selebgram endorse mempunyai pengaruh yang signifikan terhadap keputusan pembelian skincare NPURE.
Co-Authors Akbari, Safitri Amroni, Amroni Dwi Kartika, Viar Fariza, Muthia Ika Kartika Nur Hajijah, Sitta Pranata, Sudadi Sitohang, Lita Meliana Suwandi Suwandi Triantika, Nova Turini, Turini Yahya, Irfan