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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Cahyani, Dina Nur
Unknown Affiliation
Economics, Econometrics & Finance

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FAKTOR FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MASYARAKAT YOGYAKARTA PADA APLIKASI SHOPEE Prastiwi, Adinta Dwi; Cahyani, Dina Nur; Sari, Intan Permata; Noviana .J, Margareta Ayu; Nurcahaya, Berlian Shinta
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.631

Abstract

86% of Indonesian internet users shop online. Therefore online shopping is one of the choices of consumers to meet their needs. The existence of the Shopee application makes it easier for consumers to shop, more practical and economical in transportation costs so that consumers are more comfortable shopping than shopping directly at the store. This makes separate considerations by consumers. In this study we try to find out the factors that influence the purchasing decision of the Yogyakarta community when using the Shopee application. This study aims to: (1) analyze the quality of service and price that affect purchases on shopee users. (2) analyzing prices that influence purchases on shopee users. The population in this study were Yogyakarta residents who used the Shopee application to shop online. The sample for this study was determined using a purposive sampling technique of 49 people. This research is included in the type of qualitative research. The results of this study indicate that based on the results of the research and discussion of what factors influence the purchasing decisions of the Yogyakarta community on the shopee application, the results are: (1) price can indicate the brand quality of a product where consumers have the notion that high prices have good quality . (2) Good service quality will encourage consumers to become repeat buyers. (3) price and service quality affect the purchasing decision of the people of Yogyakarta in considering purchases on the shopee application
Pengaruh Motivasi Kerja, Gaya Kepemimpinan, dan Lingkungan Kerja Terhadap Kinerja Karyawan di Bale Ayu Resto Cahyani, Dina Nur; Dina Nur Cahyani
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 1 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i1.2263

Abstract

This study aims to analyze the influence of work motivation, leadership style, and work environment on employee performance at Bale Ayu Resto. Using a quantitative approach with a survey involving 41 respondents, the results of the analysis show that work motivation and work environment have a significant positive influence on employee performance, with significance values ​​of 0.003 and 0.008, respectively. On the other hand, leadership style does not show a significant influence on employee performance, with a significance value of 0.507. Overall, the three independent variables together affect employee performance, as reflected in the F value of 6.679 and the coefficient of determination (R²) of 0.761. These results indicate that work motivation and work environment are the main factors that affect performance, while leadership style needs further attention to improve employee work results.
Co-Authors Dina Nur Cahyani intan permata sari Noviana .J, Margareta Ayu Nurcahaya, Berlian Shinta Prastiwi, Adinta Dwi