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ANALISIS NILAI EKONOMI OBYEK WISATA ALAM KARANG SEWU DI KAWASAN TAMAN NASIONAL BALI BARAT, KABUPATEN JEMBRANA, BALI BARAT Semarang, Nadhira Juniati; Siahaya, Troice Elsye; Sahureka, Mersiana
MARSEGU : Jurnal Sains dan Teknologi Vol. 2 No. 2 (2025): MARSEGU : Jurnal Sains dan Teknologi
Publisher : PT. BARRINGTONIA ASIATICA LESTARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69840/marsegu/2.2.2025.100-116

Abstract

The increasing public interest in nature-based tourism encourages the importance of a deeper understanding of the economic value of tourist destinations, especially those located in conservation areas. One of the main challenges in managing nature tourism is maintaining a balance between the preservation of natural resources and their economic use for the welfare of the surrounding community. This study aims 1) To know the  characteristics of visitors in visiting the Karang Sewu Natural Tourism Object,  2).  To analys the economic value of the Karang Sewu Nature Tourism Object located in the West Bali National Park area, Jembrana Regency, through the Travel Cost Method (TCM) approach.. The results  of the study show that visitor characteristics influence the intensity and motivation of visitors in visiting Karang Sewu Tourism Object, including gender, age, distance from residence, education level, employment level, income level, source of information, tourist destination, method of visiting, vehicle used, travel time, intensity of visits and travel costs.  The average travel cost per person per visit was IDR 285,525. Based on an average number of visits of 80 people per month, an estimated economic value of IDR 22,842,000 per month or around IDR 274,104,000 per year was obtained. These findings indicate that Karang Sewu is an affordable tourist destination and contributes significantly to the local economy. The results of this study are expected to be a reference in designing sustainable and inclusive conservation-based tourism management strategies, as well as encouraging local community involvement in managing tourist destinations.
PENILAIAN PENGUNJUNG TERHADAP OBYEK DAYA TARIK WISATA ALAM KARANG SEWU DI KAWASAN TAMAN NASIONAL BALI BARAT KABUPATEN JEMBRANA BALI BARAT Siahaya, Troice E; Semarang, Nadhira Juniati; Sahureka, Mersiana
JURNAL HUTAN PULAU-PULAU KECIL Vol 9 No 2 (2025): JHPPK
Publisher : Program Studi Manajemen Hutan, Pascasarjana Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jhppk.v9i2.21856

Abstract

Penelitian ini bertujuan untuk mengetahui penilaian pengunjung terhadap daya tarik Objek Wisata Alam Karang Sewu berdasarkan kriteria ODTWA (Objek Daya Tarik Wisata Alam), serta menganalisis faktor-faktor yang memengaruhi jumlah kunjungan. Pengambilan sampel dilakukan dengan teknik accidental sampling terhadap 80 responden pengunjung. Penilaian pengunjung terhadap daya tarik wisata dianalisis menggunakan pedoman Analisis Daerah Operasi Objek dan Daya Tarik Wisata Alam (ADO-ODTWA). Sementara itu, faktor-faktor yang memengaruhi jumlah kunjungan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa komponen tingkat keamanan memperoleh total skor 207 dan termasuk dalam kategori aman (kelas 2). Keindahan alam mendapatkan total skor 234 yang dikategorikan sangat indah (kelas 3). Aksesibilitas memperoleh skor yang menempatkannya dalam kategori mudah (kelas 2). Sistem tata ruang memperoleh total skor 187 dan tergolong kategori baik (kelas 2). Adapun fasilitas wisata mendapatkan total skor 149 yang termasuk kategori kurang lengkap (kelas 3). Analisis regresi menunjukkan bahwa terdapat dua variabel yang berpengaruh signifikan terhadap jumlah kunjungan, yaitu jarak tempuh (X3) dengan koefisien positif dan signifikan (t-hitung 5,344; Sig. 0,000), serta usia pengunjung (X4) yang juga berpengaruh positif dan signifikan (t-hitung 6,175; Sig. 0,000).