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All Journal Jurnal Teknologi dan Manajemen Industri Terapan Journal of Economics and Economic Policy
Amelia, Ananda Mety
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences

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ZAKAT INFAQ ALMS (ZIS) MOVEMENT MODEL AND GREEN ECONOMY: STUDY OF THE ROLE OF LAZISMU EAST JAVA Kusuma, Kumara Adji; Lestari , Indah Dwi; Amelia, Ananda Mety; Wai, Khoong Tai
Journal of Economic and Economic Policy Vol. 2 No. 1 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i1.56

Abstract

Objective: This study aims to explore the role of Lazismu East Java in supporting the Green Economy through the management of zakat, infaq, and sedekah (ZIS) funds. Method: A qualitative approach is used to analyze the implementation of the ZIS movement model applied by Lazismu and its impact on sustainable development. Results: This study covers Lazismu programs, such as organic farming, waste management, renewable energy, and community economic empowerment. The results of the study indicate that Lazismu East Java has succeeded in integrating ZIS values with green economy principles, which have created positive impacts on both the environment and social welfare. However, this study also identified challenges, such as limited resources and community understanding of the Green Economy concept. Novelty: The ZIS movement model developed by Lazismu has great potential to be replicated by other zakat organizations, provided that there is increased capacity, cross-sector collaboration, and further education on the importance of sustainable development. These findings are expected to provide guidance for zakat institutions in playing a more significant role in supporting the Green Economy in Indonesia.
ZAKAT INFAQ ALMS (ZIS) MOVEMENT MODEL AND GREEN ECONOMY: STUDY OF THE ROLE OF LAZISMU EAST JAVA Kusuma, Kumara Adji; Lestari , Indah Dwi; Amelia, Ananda Mety; Wai, Khoong Tai
Journal of Economic and Economic Policy Vol. 2 No. 1 (2025): Journal of Economics and Economic Policy
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i1.56

Abstract

Objective: This study aims to explore the role of Lazismu East Java in supporting the Green Economy through the management of zakat, infaq, and sedekah (ZIS) funds. Method: A qualitative approach is used to analyze the implementation of the ZIS movement model applied by Lazismu and its impact on sustainable development. Results: This study covers Lazismu programs, such as organic farming, waste management, renewable energy, and community economic empowerment. The results of the study indicate that Lazismu East Java has succeeded in integrating ZIS values with green economy principles, which have created positive impacts on both the environment and social welfare. However, this study also identified challenges, such as limited resources and community understanding of the Green Economy concept. Novelty: The ZIS movement model developed by Lazismu has great potential to be replicated by other zakat organizations, provided that there is increased capacity, cross-sector collaboration, and further education on the importance of sustainable development. These findings are expected to provide guidance for zakat institutions in playing a more significant role in supporting the Green Economy in Indonesia.
Pengaruh Influencer Marketing, Online Customer Review, dan Brand Image Terhadap Keputusan Pembelian Produk Scarlett Whitening di Shopee Amelia, Ananda Mety; Hariasih, Misti; Indayani, Lilik
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 4 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i4.1306

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Influencer Marketing, Online Customer Review, dan Brand Image terhadap keputusan pembelian produk Scarlett Whitening di Shopee. Penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 150 responden di Jawa Timur yang telah membeli produk Scarlett Whitening. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert, kemudian dianalisis dengan SmartPLS 3.0 untuk menguji validitas, reliabilitas, serta hubungan struktural antarvariabel. Hasil penelitian menunjukkan bahwa ketiga variabel independen berpengaruh positif dan signifikan terhadap keputusan pembelian. Model penelitian memiliki nilai R² sebesar 0,788, yang berarti 78,8% variasi keputusan pembelian dapat dijelaskan oleh Influencer Marketing, Online Customer Review, dan Brand Image. Di antara ketiganya, Influencer Marketing memberikan pengaruh terbesar, diikuti oleh Online Customer Review, sedangkan Brand Image memiliki pengaruh paling rendah namun tetap signifikan. Penelitian ini menegaskan bahwa strategi pemasaran digital yang memadukan peran influencer, kredibilitas ulasan pelanggan, dan pengelolaan citra merek mampu meningkatkan keputusan pembelian konsumen pada platform e-commerce. Hasil penelitian memberikan implikasi penting bagi pelaku industri kecantikan dalam merumuskan strategi pemasaran yang lebih efektif dan relevan dengan perilaku konsumen online.
Co-Authors Kumara Adji Kusuma Lestari , Indah Dwi Lilik Indayani Misti Hariasih Wai, Khoong Tai