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All Journal Jurnal E-Bis: Ekonomi Bisnis
Hardi, Mulyawan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The The Effect of Leadership Style and Incentives on Service Advisor Performance at Honda Dealers in the Jabodetabek Area Hardi, Mulyawan; Harsono, Deti Mulyo
Jurnal E-Bis Vol 9 No 1 (2025): Vol. 9 No.1 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i1.2261

Abstract

Since the Covid-19 pandemic, more manufacturers have shifted their business focus to after-sales services because the average operating margin of after-sales business globally is around 2.5 times the operating margin of new product sales. In the automotive sector, service advisors have an important role to increase revenue for after-sales services, therefore this study examines the effect of leadership style and incentives on the performance of Honda dealer service advisors in Jabodetabek. The research is quantitative with a sample size of 138 respondents using a purposive sampling method and the data was analyzed using multiple linear regression using the SPSS application. Based on the results of the t-test, incentives do not affect performance while leadership style affect performance. Simultaneously, two variables have a positive effect on performance with an effect of 51.7%.
Co-Authors Harsono, Deti Mulyo