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All Journal Jurnal Al-Kharaj: Studi Ekonomi Syariah, Muamalah, dan Hukum Ekonomi Muslim Business and Economic Review
Fazal Ahmed, Osman Abulkalam
Unknown Affiliation
Religion Economics, Econometrics & Finance

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MINIMALISM VS. CONSUMERISM: An Islamic Perspective on Indonesian Gen Z Social Media Influence Kurlillah, Anis; Nurfadillah, Nurfadillah; Fazal Ahmed, Osman Abulkalam; AL Bakri, Mirdat; Munadiati, Munadiati
Jurnal Al-Kharaj: Studi Ekonomi Syariah, Muamalah, dan Hukum Ekonomi Vol. 5 No. 1 (2025)
Publisher : IAIN BONE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/alkharaj.v5i1.8699

Abstract

AbstractThis study investigates the potential of minimalist lifestyle trends, emerging as a counter-narrative on these platforms, to influence the consumerist behavior of this demographic from an Islamic economic perspective. Rapid technological advancements have significantly impacted lifestyles, notably fostering consumerism among Indonesian Generation Z, often fueled by social media platforms like TikTok. Employing a qualitative descriptive analytical approach, this research examines the extent to which the application of minimalist principles can impact consumerism among Indonesian Gen Z. The findings indicate that while a minimalist lifestyle holds considerable potential to curb consumerism, its full implementation is hindered by deeply ingrained consumerist habits driven by social media trends. This study concludes that understanding and applying minimalist principles, informed by Islamic economic teachings emphasizing moderation and the avoidance of extravagance, can offer a viable alternative to the prevailing consumer culture among Indonesian Generation Z. The implications of this research lie in providing insights for educators, policymakers, and Islamic institutions seeking to promote balanced consumption patterns among youth in Indonesia 
Halal Fashion E-Commerce: Driving Social Inclusion in East Aceh Nanda, Mutia; Kurlillah, Anis; FW Pospos, Ade Fadillah; Amin, Muhammad; Zulhilmi; Fazal Ahmed, Osman Abulkalam
Muslim Business and Economics Review Vol. 4 No. 2 (2025)
Publisher : Universitas Islam Internasional Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56529/mber.v4i2.366

Abstract

This study investigates the effectiveness of e-commerce in boosting halal fashion sales in Peureulak, East Aceh, Indonesia, exploring its potential to enhance economic opportunities in the region. Employing a qualitative field research approach, data was gathered through interviews with owners, employees, and buyers of halal fashion businesses in Peureulak. The research examines online strategies and their impact on sales, and reveals that e-commerce significantly increased halal fashion sales in Peureulak by expanding market reach beyond local boundaries and facilitating effective and clear product promotion. Key success factors include ease of online access, high-quality product presentation, competitive pricing, trustworthy customer service, diverse payment options, and positive customer reviews. While local sales remain primarily conventional, e-commerce by Peureulak halal fashion businesses successfully attracts external customers, substantially supporting business growth. The study suggests that optimizing digital platforms such as TikTok, Shopee, and Instagram, alongside prioritizing rapid customer service, attractive promotions, and reliable product quality, are crucial strategies for enhancing e-commerce effectiveness in the halal fashion sector. These findings highlight the potential of e-commerce to drive economic growth and broader social inclusion within similar contexts by leveraging local strengths and expanding market access.
Co-Authors Al Bakri, Mirdat Anis Kurlillah FW Pospos, Ade Fadillah Muhammad Amin Munadiati, Munadiati Nanda, Mutia Nurfadillah Nurfadillah Zulhilmi