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All Journal Jurnal Syntax Transformation INJURITY: Journal of Interdisciplinary Studies
Faliti, Adam Faisal
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Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Reframing Destination Brand Experience: A Systematic Review Of Its Influence On Tourist Satisfaction and Loyalty In Cultural Tourism Faliti, Adam Faisal; Atmoko, Andreo Wahyudi
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 6 (2025): INJURITY: Journal of Interdisciplinary Studies
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i6.1456

Abstract

This study presents a systematic literature review (SLR) of 35 global and Indonesia-based scholarly articles to investigate how Destination Brand Experience (DBE) influences tourist satisfaction and loyalty, particularly within the domain of cultural tourism. The review adopts a hybrid SLR and interpretive synthesis approach to evaluate the impact of four DBE dimensions—sensory, affective, behavioral, and intellectual—on visitor experience outcomes. Drawing on the Expectancy-Disconfirmation Theory, the review highlights satisfaction as a key mediating factor between DBE and tourists’ revisit and recommendation intentions. Findings show that while DBE is widely recognized as a multidimensional construct in tourism literature, empirical research remains concentrated in Western, festival, or nature-based settings. The case of Taman Mini Indonesia Indah (TMII) is examined to contextualize these findings in a revitalized cultural theme park in the Global South. This review proposes a conceptual framework for future empirical testing and suggests strategic directions for enhancing experience-based destination branding in culturally diverse and emerging tourism economies.
Satisfaction and Loyalty in Cultural Heritage Tourism: Analysis of Destination Brand Experience Dimensions at Taman Mini Indonesia Indah Faliti, Adam Faisal; Atmoko , Andreo Wahyudi
Jurnal Syntax Transformation Vol 6 No 7 (2025): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v6i7.1091

Abstract

This study investigates a counterintuitive phenomenon in the context of cultural heritage tourism, where the Destination Brand Experience (DBE) dimensions that drive visitor satisfaction differ from those that influence tourist loyalty. The research is conducted at Taman Mini Indonesia Indah (TMII), analyzing data from 200 respondents who visited the destination after the revitalization process during the 2022–2025 period. Utilizing a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, the analysis reveals that sensory, affective, and behavioral experiences significantly influence visitor satisfaction levels (β = 0.201; 0.301; 0.384; p < 0.05). However, only intellectual experience is shown to have a direct impact on revisit intention (β = 0.177; p < 0.01). This finding challenges the fundamental assumption in tourism literature that satisfaction automatically leads to loyalty. The study contributes to the advancement of destination branding theory by demonstrating that satisfaction and loyalty do not always originate from the same experiences, but instead follow different psychological pathways as explained in Experience Economy Theory. The implication is that cultural heritage destination managers must design strategies that not only aim for short-term satisfaction through entertainment but also foster long-term visitor loyalty by providing transformative educational experiences.
Co-Authors Andreo Wahyudi Atmoko Atmoko , Andreo Wahyudi