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All Journal Interkoneksi: Journal of Computer Science and Digital Business
Arthaditama, Dhiyaul Ikhsan
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Computer Science & IT Economics, Econometrics & Finance

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The Influence Of Social Media On Generation Z Consumption Patterns In Indonesia Alyani, Jihan; Putri, Lishe Indriani; Zidhan, Raihan Enandrisyah; Arthaditama, Dhiyaul Ikhsan
Interkoneksi: Journal of Computer Science and Digital Business Vol. 3 No. 1 (2025): June
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v3i1.33

Abstract

Generation Z, as digital natives, are heavily influenced by social media platforms in various aspects of their lives, including their consumption patterns. This study will analyze how exposure to social media content, such as advertising, influencer marketing, and online trends, affects Generation Z's product, brand, and shopping behavior choices. This study is expected to provide a more comprehensive understanding of Generation Z's consumption dynamics in the digital era and its implications for marketing and business strategies in Indonesia.
Co-Authors Alyani, Jihan Putri, Lishe Indriani Zidhan, Raihan Enandrisyah