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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Aliyah Sofiyani
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Arts Environmental Science Library & Information Science

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Teknik Lobi Dan Negosiasi Dalam Pengambilan Kebijakan Publik Dan Membangun Hubungan Yang Baik Aliyah Sofiyani; Fatimah Nisa; Hasna Zhafira; Reyhan Naufal Athaya; Yuanita Ferlinda
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2460

Abstract

In the public decision-making process, interactions between various parties including the government, private sector, and civil society play a role. In this case, lobbying and negotiation practices serve an important role as a tool to express desires, build agreements, and address differences in interests. Lobbying is no longer seen as an exclusive and often negatively connoted activity, but as an essential element of the democratic system, which allows the involvement of various parties in determining the policies to be implemented. In the public decision-making process, interactions between various parties including the government, private sector, and civil society play a role. In this case, lobbying and negotiation practices serve an important role as a tool to express desires, build agreements, and address differences in interests. Lobbying is no longer seen as an exclusive and often negatively connoted activity, but as an essential element of the democratic system, which allows the involvement of various parties in determining the policies to be implemented. However, there are still many obstacles to the implementation of effective lobbying and negotiation, especially related to transparency, ethics, and availability of information. In addition, not all stakeholders understand how to build good relationships through constructive communication and advocacy. With that background, this journal aims to further explore the role of lobbying and negotiation methods in public decision-making and their contribution to creating harmonious relationships between policy actors. This research is expected to provide practical perspectives and recommendations for professionals, government employees, and activists involved in the policy-making process.
Efektivitas Penggunaan Jargon Dalam Iklan Produk Indomie Aliyah Sofiyani; Arfian Suryasuciramdhan; Fatimah Nisafitri Nurjanah; Hasna Zhafira; Yuanita Ferlinda Putri
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 2 No. 2 (2025): Juni : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i2.633

Abstract

This study examines how the power of a slogan and visual elements are able to form a strong brand image and is inherent in the memory of consumers, focusing on the study of the Indomie brand. Through the approach of literature review, this study synthesizes various research results and previous reference sources to explore the role of the slogan “Indomie Seleraku” in creating collective memory in the community. Qualitative descriptive approach was used to examine secondary data derived from interview documentation and analysis of Indomie advertising content from various time periods. From the results of the literature review, it can be concluded that the strength of the Indomie brand does not only come from the quality of its products, but also from a consistent marketing communication strategy that is able to generate emotional resonance among consumers. Indomie effectively combines elements of local culture, attractive visual displays, and slogans that are easy to recognize and remember. This combination plays a role in creating an emotional connection between the brand and its consumers, while strengthening public perception of Indomie as part of the daily consumption culture. In addition, thematic advertisements launched at special moments such as the month of Ramadan, as well as the launch of certain regional flavors, also strengthen Indomie's position as a brand that is relevant to local values and national identity. This study confirms that the success of a marketing communication strategy depends not only on the message conveyed, but also on the way it is presented visually and verbally that is able to build emotional experiences and deep meaning for consumers.
Co-Authors Arfian Suryasuciramdhan Fatimah Nisa Fatimah Nisafitri Nurjanah Hasna Zhafira Reyhan Naufal Athaya Yuanita Ferlinda Yuanita Ferlinda Putri