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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Reyhan Naufal Athaya
Unknown Affiliation
Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Teknik Lobi Dan Negosiasi Dalam Pengambilan Kebijakan Publik Dan Membangun Hubungan Yang Baik Aliyah Sofiyani; Fatimah Nisa; Hasna Zhafira; Reyhan Naufal Athaya; Yuanita Ferlinda
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2460

Abstract

In the public decision-making process, interactions between various parties including the government, private sector, and civil society play a role. In this case, lobbying and negotiation practices serve an important role as a tool to express desires, build agreements, and address differences in interests. Lobbying is no longer seen as an exclusive and often negatively connoted activity, but as an essential element of the democratic system, which allows the involvement of various parties in determining the policies to be implemented. In the public decision-making process, interactions between various parties including the government, private sector, and civil society play a role. In this case, lobbying and negotiation practices serve an important role as a tool to express desires, build agreements, and address differences in interests. Lobbying is no longer seen as an exclusive and often negatively connoted activity, but as an essential element of the democratic system, which allows the involvement of various parties in determining the policies to be implemented. However, there are still many obstacles to the implementation of effective lobbying and negotiation, especially related to transparency, ethics, and availability of information. In addition, not all stakeholders understand how to build good relationships through constructive communication and advocacy. With that background, this journal aims to further explore the role of lobbying and negotiation methods in public decision-making and their contribution to creating harmonious relationships between policy actors. This research is expected to provide practical perspectives and recommendations for professionals, government employees, and activists involved in the policy-making process.
Makna Dibalik Iklan Kampanye Prabowo Gibran Versi Generasi Sehat Indonesia Maju di Media Sosial Intan Nurul Azzahra; Arfian Suryasuciramdhan; Intan Inayah; Aliya Dwi Rahayu Putri; Reyhan Naufal Athaya
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.325

Abstract

In political contests, campaign visuals play a significant role in shaping public perceptions of candidates. Campaign advertisements often do not only convey messages explicitly, but also embed symbolic meanings through visual and audio elements. The problem addressed in this study lies in how visual propaganda is strategically employed in the Prabowo-Gibran campaign advertisement titled Generasi Sehat Indonesia Maju to construct a positive image of the candidate pair through the representation of children and symbols of health. This study aims to examine the use of visual and audio elements in building a political narrative that appeals to both emotional and symbolic aspects. Using a qualitative method with a content analysis approach, the research explores visual representations of healthy and joyful children, the symbolism of milk as a health icon, and the portrayal of the main figures as close to family values. The findings indicate that the visual propaganda in this advertisement effectively communicates the campaign's message by establishing a positive association with the candidates through elements of togetherness, concern for children's nutrition, and hope for a better future. In conclusion, the advertisement utilizes visual propaganda to foster the perception that the Prabowo-Gibran pair are leaders who genuinely care about the younger generation and the well-being of Indonesian families.
Co-Authors Aliya Dwi Rahayu Putri Aliyah Sofiyani Arfian Suryasuciramdhan Fatimah Nisa Hasna Zhafira Intan Inayah Intan Nurul Azzahra Yuanita Ferlinda