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All Journal Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Intan Inayah
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Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Makna Dibalik Iklan Kampanye Prabowo Gibran Versi Generasi Sehat Indonesia Maju di Media Sosial Intan Nurul Azzahra; Arfian Suryasuciramdhan; Intan Inayah; Aliya Dwi Rahayu Putri; Reyhan Naufal Athaya
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.325

Abstract

In political contests, campaign visuals play a significant role in shaping public perceptions of candidates. Campaign advertisements often do not only convey messages explicitly, but also embed symbolic meanings through visual and audio elements. The problem addressed in this study lies in how visual propaganda is strategically employed in the Prabowo-Gibran campaign advertisement titled Generasi Sehat Indonesia Maju to construct a positive image of the candidate pair through the representation of children and symbols of health. This study aims to examine the use of visual and audio elements in building a political narrative that appeals to both emotional and symbolic aspects. Using a qualitative method with a content analysis approach, the research explores visual representations of healthy and joyful children, the symbolism of milk as a health icon, and the portrayal of the main figures as close to family values. The findings indicate that the visual propaganda in this advertisement effectively communicates the campaign's message by establishing a positive association with the candidates through elements of togetherness, concern for children's nutrition, and hope for a better future. In conclusion, the advertisement utilizes visual propaganda to foster the perception that the Prabowo-Gibran pair are leaders who genuinely care about the younger generation and the well-being of Indonesian families.
Peran Strategis Lobi dan Negosiasi dalam Berbagai Aspek April Laksana; Aliya Dwi Rahayu; Hamdan Pahlepi; Ikmal Ikmal; Intan Inayah; Intan Nurul
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 2 (2025): Mei: Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i2.581

Abstract

This study explores the essential role of lobbying and negotiation strategies across various sectors such as politics, social affairs, business, and non-profit organizations. Using a qualitative approach and case studies, the research highlights how these communication strategies influence decisions, build relationships, and resolve conflicts. The findings indicate that lobbying and negotiation skills are crucial for groups to achieve their goals, particularly in today’s digital era. Social media also emerges as a new platform for such practices, though it brings challenges to face-to-face interaction quality. Therefore, a deep understanding and ethical application of lobbying and negotiation are vital for creating effective and constructive communication.
Co-Authors Aliya Dwi Rahayu Aliya Dwi Rahayu Putri April Laksana Arfian Suryasuciramdhan Hamdan Pahlepi Ikmal Ikmal Intan Nurul Intan Nurul Azzahra Reyhan Naufal Athaya