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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
Ni Wayan Ribayanti
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Environmental Science Library & Information Science

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Perilaku Generasi Z Di Media TikTok Dalam Pemilihan Umum Presiden 2024 Ni Wayan Ribayanti; Dian Trianita Lestari
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2533

Abstract

This study aims to examine Generation Z's behavior in utilizing TikTok as a source of political information during the 2024 Presidential Election in Kendari City. Using a qualitative approach and the uses and gratification theory, the author conducted interviews with 13 Generation Z individuals who are active TikTok users and participated in the election. The findings indicate that TikTok was chosen because it presents political content in an engaging, concise, and digitally relevant format for Gen Z. TikTok functions not only as an entertainment platform but also as an effective space for political discussion and expression. The study also found that Gen Z is not a passive media consumer; rather, they actively engage in discussions, filter information, and shape political opinions. Therefore, enhancing political digital literacy is essential to encourage young voters to become more critical and responsible participants in the democratic process.
Co-Authors Dian Trianita Lestari