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All Journal Suhuf: International Journal of Islamic Studies
Fahrudin , F
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Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Beyond the Classroom: The Role of Personal Branding in Teacher Professional Identity Construction Izi, Arilana Nur; Saputri , Intan Dian; Rini , Diah Eka Sulistia; Fahrudin , F; Izza, Zuhrufa Redina
Suhuf: International Journal of Islamic Studies Vol. 37 No. 1 (2025): May
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/suhuf.v37i1.10008

Abstract

This study examines the strengthening of the professionalism of Islamic Religious Education (PAI) teachers through the formation of personal branding at SMK Tunas Harapan Plupuh Sragen. PAI teachers have a strategic role in instilling moral and spiritual values in students, but challenges in the digital era make strengthening professionalism very important. Personal branding is seen as a strategy to display a teacher's identity that is inspiring and consistent in attitudes, communication, and actions. The research uses a phenomenological qualitative approach by collecting data through in-depth interviews, observations, and documentation. The results of the study show that authentic and consistent personal branding of PAI teachers can strengthen professionalism, increase confidence, and build harmonious relationships with students and the school environment. Supporting factors include support for the school environment, spiritual and leadership competency standards, and the use of social media. Meanwhile, the inhibiting factors are time limitations, lack of training, and understanding of the concept of personal branding. These findings make an important contribution to the development of a contextual and reflective model for PAI teacher professionalism coaching.
Co-Authors Izi, Arilana Nur Izza, Zuhrufa Redina Rini , Diah Eka Sulistia Saputri , Intan Dian