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All Journal Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal Administration, Business & Organization
Herdianti, Putri Yasmin
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : International Journal Administration, Business

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The Effect of Free Shipping on Purchasing Decisions at GoFood Herdianti, Putri Yasmin
International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.23.331

Abstract

The purpose of this study was to investigate the impact of free shipping promotions on the purchasing decisions of Bandung State Polytechnic students, Indonesia using OFD GoFood. The study implements a descriptive quantitative research method and employs a survey questionnaire for data collection. The sample size of this study comprises 100 respondents. Additionally, the data are analyzed using descriptive and regression analysis techniques. The study indicated that free shipping positively impacts purchasing decisions made through OFD GoFood among students of Bandung State Polytechnic, Indonesia.
Co-Authors Sayuti, Abdul Malik