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All Journal Gema Wiralodra Ilomata International Journal of Social Science Jurnal Pengabdian Kepada Masyarakat Patikala Journal Of Human And Education (JAHE)
Simamora, Vera
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Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENYULUHAN SERVICE EXCELLENCE DALAM PENINGKATAN KUALITAS PELAYANAN WISATA ALAM GUNUNG DAGO PARUNG PANJANG Simamora, Vera; Pradana, Triandi; Kovalenko , Neswa; Vanit, Familia
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 4 No. 4 (2025): Jurnal PkM PATIKALA
Publisher : Education and Talent Development Center of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v4i4.3490

Abstract

This community service activity was initiated in response to the expressed needs of the local partner, namely the management of Gunung Dago Nature Tourism, Parung Panjang. Based on preliminary discussions with the management, it was identified that while the number of tourist visits has been increasing, this growth has not been matched by the human resource capacity to deliver services in accordance with tourism standards. The partner indicated an urgent need to enhance the capacity of local tourism actors, particularly in understanding and applying the principles of service excellence. Furthermore, the partner acknowledged a lack of awareness in delivering quality service, especially in handling visitor complaints. Key aspects such as responsiveness, empathy, and professional appearance (grooming) have not yet been prioritized in daily service practices. This situation has contributed to low visitor satisfaction and suboptimal destination image. Accordingly, this program aimed to equip tourism personnel with essential knowledge and skills in delivering excellent service through participatory approaches, including education and training. The implementation method consisted of three main stages: (1) preparation, involving coordination, material development, and preliminary survey; (2) a service excellence workshop focused on communication and service ethics; and (3) interactive training through simulations and role-playing. A total of 10 participants were involved, selected based on their direct roles in the destination’s service chain. Evaluation was conducted using a mixed-methods approach, combining pre- and post-tests (quantitative) with direct observation and feedback (qualitative). The results indicated a significant improvement in participants’ cognitive understanding and service skills. Most participants demonstrated higher test scores and positive behavioral changes, including more courteous, responsive, and communicative service. The tourism management expressed satisfaction with the program and committed to implementing improved service standards. This activity contributes practically to community empowerment and theoretically to the development of participatory training models in tourism-based community service programs.
The attractiveness of rural tourism as special interest tourism: Case study on natural attractions in Bogor District Pradana, Triandi; Simamora, Vera; Erwen, Ivana Valencia
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.632

Abstract

Tourism has become an activity of the needs of society in general, Tourism has become the main necessity of human life so that many tourists want to take a vacation to tourist attractions that they are interested in. There is a gap/problem that can be seen from this phenomenon, namely along with the development of tourism there is a problem called mass-tourism. Mass tourism occurs due to activities focused only on the most popular tourist attractions. This research was conducted to determine the potential for special interest tourism activities in Bogor Regency to minimize potential of mass tourism. The research method used qualitative methods with a case study approach. Data collection carried out is literature review, in-depth interviews, survey, and documentation. The interview data collected was analysed using triangulation techniques. Bogor Regency has a geographical type that falls into the category of rural tourism, which is dominated by highlands and many natural attractions have 20 attractions in the particular interest tourism category. Unique interest tourism attractions such as nature trekking, camping, mountain hiking, forest exploration, tourist / traditional villages, and agro-tourism. Tourists are interested in visiting special interest tourism objects with the highest percentage of 85.7%. The uniqueness and Novelty of this research is done to find out special interest tourism attractions in Bogor regency. The topic of previous research that is used as a reference in this research is tourism potential and tourism development strategies in Bogor regency.
Sosialisasi Pengenalan Karir Industri Meeting Incentive Conference Exhibition (MICE) di Masa Depan Untuk Siswa Jurusan Perhotelan SMKN 5 Kab. Tangerang Simamora, Vera; Pradana, Triandi; Yoga, Vincensius
Journal Of Human And Education (JAHE) Vol. 4 No. 1 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i1.558

Abstract

Sasaran dari pengabdian masyarakat ini adalah memperkenalkan industri MICE dan meningkatkan pemahaman siswa SMK mengenai industri MICE, termasuk konsep dasar, peranannya dalam perekonomian, serta peluang karir di masa depan. Permasalahan utama yang dihadapi siswa SMK terkait industri MICE adalah minimnya pengetahuan mengenai bidang tersebut. Kurangnya pengetahuan ini bisa disebabkan oleh kurangnya informasi yang tersedia dalam kurikulum sekolah atau keterbatasan sumber daya yang menghambat pemahaman tentang industri MICE. Hal ini menyebabkan lulusan SMK sekarang ini hanya berminat bekerja di bidang perhotelan dan biro perjalanan wisata. Dari permasalahan diatas, maka tim pengabdian membantu siswa SMK jurusan Perhotelan melalui sosialisasi yang diberikan. Tahapan yang dilakukan adalah dengan bekerjasama dengan mitra yaitu SMKN 5 Kab. Tangerang, melakukan wawancara langsung untuk mengetahui apa yang dibutuhkan oleh mitra, menentukan lokasi dan waktu pelaksanaan, dan terakhir sosialisasi kepada siswa jurusan perhotelan dan memberikan pengetahuan teori maupun praktikal tentang ilmu MICE dengan melakukan beberapa metode. Adapun metode yang dilakukan adalah memberikan pretest, metode ceramah, diskusi, tanya jawab dan pemberian post-test. Dari hasil post-test, tim pengabdian menilai bahwa peserta sosialisasi telah memahami konsep MICE dan mendapatkan wawasan baru mengenai MICE. Mitra juga menyatakan bahwa mereka sangat puas dengan sosialisasi yang tim pengabdian laksanakan di SMK Negeri 5 Kab. Tangerang.
The Effectiveness of Digital Marketing in Increasing Tourist Visits to Gunung Dago Nature Tourism Parung Panjang, Bogor, West Jawa Simamora, Vera; Hendarti, Fariza; Octavianisa, Rizqia
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1707

Abstract

Gunung Dago Nature Tourism, located in Parung Panjang District, Bogor Regency, West Java, is a nature-based tourist destination officially opened on January 1, 2019. As a tourism attraction requiring a sustainable promotional strategy, the management has implemented digital marketing through various social media platforms. However, despite utilizing online media for branding and promotion, the number of tourist visits has not increased significantly and has even declined. This contradicts previous research findings, which suggest that optimizing digital marketing in tourism promotion can significantly increase visitor numbers. This study aims to analyze the effectiveness of digital marketing as a promotional strategy for Gunung Dago tourism. The research employs a qualitative approach with a case study method. Data were collected through observations, interviews, and documentation, with informants selected using purposive sampling techniques. The data were analyzed using a descriptive qualitative approach. The findings indicate that digital marketing is carried out through social media platforms such as Instagram, Facebook, TikTok, and YouTube. Additionally, an official website is available; however, its management falls under the authority of the Bogor Regency Government, resulting in suboptimal utilization. The implementation of digital marketing in Gunung Dago still faces challenges, primarily due to the management's heavy reliance on Instagram as the primary promotional medium, while the website remains underutilized. The main obstacles identified include limited human resource capabilities in managing various digital platforms. Therefore, technology-based training for tourism managers and the provision of supporting infrastructure are necessary to enhance the effectiveness of digital marketing strategies.
Co-Authors Erwen, Ivana Valencia Hendarti, Fariza Kovalenko , Neswa Octavianisa, Rizqia Triandi Pradana Vanit, Familia Yoga, Vincensius