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ANALISIS PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN FIRST TIME VISITOR DI KOPI X GADING SERPONG TANGERANG Antony Stefanus Purba
Jurnal Hospitality dan Pariwisata Vol 8, No 1 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i1.3210

Abstract

A cafe strives to create comfort that can provide satisfaction to consumers and the rise of Instagrammable Ambience used by consumers to state that the place visited is worthy. There are many factors that can affect customer satisfaction, including the cafe atmosphere. Therefore, to gain the trust of customers, the cafe leadership must pay attention to one of the factors that can influence it, including the interior and exterior of the store atmosphere. The purpose of this study was to determine how much influence the Store Atmosphere at Kopi X had on consumer purchasing decisions. The research method used is descriptive method, with a quantitative approach. seen the results of adjusted R2 (coefficient of determination) of 0.751. This means that 75.1% (Strong Correlation) of the purchasing decision variable (Y) will be influenced by the independent variables, namely: Interior (X1), exterior (X2), while the remaining 24.9% of the variables Purchasing decisions will be influenced by other variables. which were not investigated in this study.
Demo Pastry Untuk Menciptakan Inovasi Ide Jualan Umkm di Kampung Bekelir Tangerang Triandi Pradana
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v2i2.979

Abstract

Bekelir village which was originally a slum village has now turned into an independent village. Starting from self-help of the village community to have a comfortable place to live, so a colorful village concept was created that can be seen today. The local government service, through the Environmental Service, gave permission to the village community through Pak Kholik as the head of the RW to sell on the banks of the Cisadane river. Due to information from the inhabitant of Bekelir Village where they were constrained by the idea of UMKM. UMKM Opportunity are given at a very low cost, namely Rp. 5000/Day will be profitable for inhabitant who will sell the produk. Therefore, this community service is carried out to provide the knowledge needed by the inhabitant of Bekelir Village. The training provided is how to make Putu Ayu Cake starting from the Mise en place process, the recipe used, the method used, the equipment needed and quality results. In addition, in this training, residents also received material on how to calculate production costs, determine selling prices and the profits to be obtained. It is hoped that this Community service will have a direct impact on improving the local economy.
Pengaruh Atraksi Wisata, Citra Destinasi dan Aksesibilitas, Terhadap Minat Berkunjung Wisatawan di Objek Wisata Gunung Dago, Bogor Triandi Pradana; Antony Stefanus Purba
Cakrawala Repositori IMWI Vol. 6 No. 1 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i1.242

Abstract

Dago Mountain is located in Dago Village, Cikuda Wanaherang, Parung Panjang, Bogor, West Java. This tourist attractions is arguably still quite new in the city of Bogor, because it was launch around 2019. The natural tourism area of Mount Dago is located on land that responsible to PT. Perhutani. Then it was handed over to the residents to be managed through “Lembaga Masyarakat Desa dan Hutan” (LMDH). This study aims to find out how the influence of attraction, destination image and accessibility influences the interest in visiting tourists with a total of 90 respondents. The analysis in this study uses the Multiple Linear Regression method and it is obtained that partially the Attraction variable has a significant effect on Interest in attending as evidenced by the Sig value. 0.225 > 0.05 and t count 2.964 <t table 1.987. The same results were obtained for the Destination Image variable which partially had a significant effect on present interest as evidenced by the Sig.0.07 value > 0.05 and the t-count value of 2.996 <t-table 1.987. Then the Accessibility variable shows a significant influence on Interest in Visiting, as evidenced by the value of Sig.0.05 = 0.05 and the t-count value of 6.376 <t-table 1.987
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen di Rumah Makan Srikaya Cibinong Christ Jonathan Santoso; Ferdinan Nolanda; Kelvin Gunawan; Triandi Pradana
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 03 (2023): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v3i03.867

Abstract

Manusia selalu membutuhkan makanan untuk memenuhi kebutuhannya. Oleh karena itu sektor makanan dan minuman merupakan salah satu sub sektor yang memiliki pendapatan tertinggi di sektor pariwisata, termasuk restoran atau rumah makan. Agar restoran tetap bersaing dengan kompetitornya, perusahaan harus memenuhi faktor kepuasan konsumen, salah satunya adalah kualitas pelayanan yang diberikan. Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh responsivitas, keandalan, empati, jaminan, dan nyata terhadap kepuasan pelanggan di Rumah Makan Srikaya Cibinong. Penelitian dilakukan dengan menggunakan metode kuantitatif menggunakan data dari 100 responden dari konsumen di Rumah Makan Srikaya Cibinong dan menggunakan teknik simple random sampling. Penelitian ini menggunakan analisis data regresi linier berganda, dan pengujian hipotesis, yang kemudian diolah menggunakan aplikasi SPSS 27 untuk windows. Hasil penelitian ini menunjukkan bahwa kualitas layanan (responsiveness, reliability, empathy, assurance, dan tangible) berpengaruh simultan terhadap kepuasan pelanggan. Kemudian responsivitas (X1), reliabilitas (X2), dan empati (X3) berpengaruh parsial terhadap kepuasan pelanggan, sedangkan assurance (X4) dan tangible (X5) tidak berpengaruh parsial terhadap kepuasan pelanggan.
Pengaruh Kualitas Pelayanan Dan Keterampilan Komunikasi Front Office Terhadap Kepuasan Tamu Hotel Vega Tangerang Imanuel Yos Pradana; Tabita vanidya revissa; triandi pradana
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 4 (2023): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v3i4.913

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara kualitas pelayanan dan keterampilan komunikasi di front office terhadap kepuasan tamu Hotel Vega. Kepuasan tamu merupakan faktor kritis dalam industri perhotelan, karena dapat mempengaruhi loyalitas tamu dan citra merek. Front office berperan sebagai titik awal interaksi antara tamu dan hotel, sehingga kualitas pelayanan dan keterampilan komunikasi petugas front office sangat penting. Tujuan penelitian ini adalah Untuk mengetahui seberapa besar pengaruh kualitas pelayanan dan komunikasi Front office terhadap kepuasan tamu Hotel Vega Tangerang. Metode penelitian yang digunakan adalah survei yang melibatkan 100 responden tamu yang menginap di Hotel Vega. Instrumen penelitian berupa kuesioner yang terdiri dari pertanyaan yang berkaitan dengan kualitas pelayanan, keterampilan komunikasi, dan tingkat kepuasan tamu. Data yang dikumpulkan dianalisis menggunakan teknik statistik deskriptif dan analisis regresi. Populasi dalam penelitian ini adalah pengunjung Hotel Vega hasil dari penelitian ini adalah Berdasarkan tabel Koefisien di atas, Ho1 ditolak dan Ha1 diterima jika thitung 245,793 > ttabel 1,677 atau nilai Sig 0,000 < 0,05. Artinya kualitas pelayanan dan keterampilan komunikasi berpengaruh positif dan signifikan terhadap kepuasan tamu. Hasil penelitian menunjukkan bahwa terdapat hubungan yang signifikan antara kualitas pelayanan di front office dan kepuasan tamu. Faktor-faktor seperti kecepatan pelayanan, responsif terhadap permintaan tamu, dan kemampuan menyelesaikan masalah secara efektif berkontribusi positif terhadap kepuasan tamu. Selain itu, keterampilan komunikasi petugas front office juga berpengaruh signifikan terhadap kepuasan tamu. Kemampuan mendengarkan dengan baik, memberikan informasi yang akurat, dan berinteraksi dengan ramah dan sopan memiliki dampak positif terhadap kepuasan tamu.
Penyuluhan Penerapan Sapta Pesona Pada Wisata Alam Gunung Dago Parung Panjang. Bogor Pradana, Triandi; Dimas, Veri; Pratasia, Excelsis
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): Ihsan: Jurnal Pengabdian Masyarakat (Oktober)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v5i2.15591

Abstract

Pengabdian kepada masyarakat ini bermanfaat untuk membantu warga desa Dago dalam menjaga dan melestarikan obyek wisata alam di Gunung Dago Resort melalui penyuluhan penerapan Sapta pesona yang akan memberikan pengetahuan dan penyuluhan dalam melihat daya tarik dan fasilitas pendukung yang ada di wisata alam gunung dago serta menjaga dan melestarikan daya tarik dan fasilitas tersebut dengan melakukan sapta pesona karena masyarakat ataupun penglola menjadi kunci keberhasilan untuk menjaga dan melestarikan wisata alam gunung dago Parung Panjang sehingga dapat menjadi pendapatan dan meningkatkan perekonomian masyarakat. Peserta penyuluhan sapta pesona adalah pengelola objek wisata yang tergabung didalam Lembaga Masyarakat Desa Hutan ( LMDH ) yang berjumlah 11 Peserta. Sebelum dilakukan penyuluhan, tim terlebih dulu membuat Pre-test untuk mengukur sejauh mana pemahaman peserta mengenai sapta pessona, hasil pre-test menunjukan angka yang rendah. Setelah dilakukan penyuluhan dan kemudian tim melakukan post-test untuk mengukur sejauh mana pemahaman akan materi dan pengetahuan yang disampaikan, dan kemudian ada kenaikan yang sangat signifikan mengenai pemahaman konsep sapta pesona.
The Threat of Cultural Degradation Due to Tourism Activities (Case Study on Tourist Guides from Baduy Dalam Tribe at Banten, Indonesia) Pradana, Triandi; Simamora, Vera Inne Juni; Zai, Yanna Mesra Indah
Ilomata International Journal of Social Science Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i4.1379

Abstract

With the inclusion of Baduy in the list of Rural Tourism, it also brings tourists with the habits they bring. Tourism needs and tourist behavior such as bringing mobile phones, taking pictures are feared to affect and are considered to threaten the purity of teachings and beliefs in Baduy. The novelty of this research is to fill the gap of existing problems or a void of knowledge, lack of literature that focuses on the Threat of Cultural Degradation because of the existence of Baduy Dalam Tribe Residents who have activities as tour guides, and they are suspected of having cell phones and Instagram social media which are considered contrary to the customary rules of the Baduy Tribe. The research method used is qualitative with a case study approach. Data collection through interviews, observation and documentation. The data obtained will be analyzed using the Miles & Huberman interactive model. Baduy customary rules strictly prohibit the use of technology, but local guides from the Baduy Dalam tribe are found using mobile phones and Instagram social media to attract tourists to use their services. There is a social change in local guides as they adjust to the needs of tourists. They use this technology secretly because they realize that they have violated customary rules. The customary leader explained that what happened to the local guide had indirectly violated customary rules. The conclusion of this research is that there is a threat of cultural degradation due to tourism activities, especially for tour guides from the Baduy Dalam Tribe. Mobile phone ownership and the use of Instagram social media to attract tourists to use guiding services are considered contrary to customary rules.
Pengaruh Atraksi Wisata, Citra Destinasi dan Aksesibilitas, Terhadap Minat Berkunjung Wisatawan di Objek Wisata Gunung Dago, Bogor Triandi Pradana; Antony Stefanus Purba
Cakrawala Repositori IMWI Vol. 6 No. 1 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i1.242

Abstract

Dago Mountain is located in Dago Village, Cikuda Wanaherang, Parung Panjang, Bogor, West Java. This tourist attractions is arguably still quite new in the city of Bogor, because it was launch around 2019. The natural tourism area of Mount Dago is located on land that responsible to PT. Perhutani. Then it was handed over to the residents to be managed through “Lembaga Masyarakat Desa dan Hutan” (LMDH). This study aims to find out how the influence of attraction, destination image and accessibility influences the interest in visiting tourists with a total of 90 respondents. The analysis in this study uses the Multiple Linear Regression method and it is obtained that partially the Attraction variable has a significant effect on Interest in attending as evidenced by the Sig value. 0.225 > 0.05 and t count 2.964 <t table 1.987. The same results were obtained for the Destination Image variable which partially had a significant effect on present interest as evidenced by the Sig.0.07 value > 0.05 and the t-count value of 2.996 <t-table 1.987. Then the Accessibility variable shows a significant influence on Interest in Visiting, as evidenced by the value of Sig.0.05 = 0.05 and the t-count value of 6.376 <t-table 1.987
Pengenalan Kepariwisataan dan Pelatihan Pembuatan Itinerary Perjalanan Kepada Siswa SMKN 7 Kab. Tangerang Pradana, Triandi; Latifah, Annisa Husnul; Evelyn, Rivabel; Z, Gladys Giandi
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2024): Ihsan: Jurnal Pengabdian Masyarakat (Oktober)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v6i2.20729

Abstract

Dalam industri tour travel, salah satu kemampuan yang sangat dibutuhkan adalah kemampuan untuk merancang itinerary atau jadwal perjalanan. Itinerary atau jadwal perjalanan adalah sebuah rencana perjalanan wisata yang mencakup uraian destinasi wisata yang akan dikunjungi, transportasi yang akan digunakan, waktu kunjungan, serta hingga biaya biaya yang dibutuhkan. SMKN 7 Kab. Tangerang merupakan salah satu sekolah kejuruan di Tangerang yang salah satu profil lulusannya adalah seorang professional dalam industri tour travel. Dengan dilakukannya pelatihan pembuatan itinerary di SMKN 7 Kab. Tangerang, diharapkan siswa/siswi tersebut mempunyai kemampuan untuk membuat paket wisata menarik, sehingga dapat membantu kelangsungan bisnis tour travel di Indonesia. Pengabdian Kepada Masyarakat ini menggunakan metode Pre-test dan post-test. Dari hasil post-test dapat dilihat bahwa ada kenaikan Tingkat pemahaman siswa terhadap materi 4A pariwisata sebesar 65% Dimana meningkat 45% dari angka pre-test. Kemudian materi itinerary perjalanan menunjukan angka 58% Dimana meningkat sebesar 43% dari hasil pre-test. Dengan demikian kegiatan ini memiliki dampak baik dalam meningkatkan pemahaman siswa akan materi yang disampaikan
PENYULUHAN SERVICE EXCELLENCE DALAM PENINGKATAN KUALITAS PELAYANAN WISATA ALAM GUNUNG DAGO PARUNG PANJANG Simamora, Vera; Pradana, Triandi; Kovalenko , Neswa; Vanit, Familia
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 4 No. 4 (2025): Jurnal PkM PATIKALA
Publisher : Education and Talent Development Center of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v4i4.3490

Abstract

This community service activity was initiated in response to the expressed needs of the local partner, namely the management of Gunung Dago Nature Tourism, Parung Panjang. Based on preliminary discussions with the management, it was identified that while the number of tourist visits has been increasing, this growth has not been matched by the human resource capacity to deliver services in accordance with tourism standards. The partner indicated an urgent need to enhance the capacity of local tourism actors, particularly in understanding and applying the principles of service excellence. Furthermore, the partner acknowledged a lack of awareness in delivering quality service, especially in handling visitor complaints. Key aspects such as responsiveness, empathy, and professional appearance (grooming) have not yet been prioritized in daily service practices. This situation has contributed to low visitor satisfaction and suboptimal destination image. Accordingly, this program aimed to equip tourism personnel with essential knowledge and skills in delivering excellent service through participatory approaches, including education and training. The implementation method consisted of three main stages: (1) preparation, involving coordination, material development, and preliminary survey; (2) a service excellence workshop focused on communication and service ethics; and (3) interactive training through simulations and role-playing. A total of 10 participants were involved, selected based on their direct roles in the destination’s service chain. Evaluation was conducted using a mixed-methods approach, combining pre- and post-tests (quantitative) with direct observation and feedback (qualitative). The results indicated a significant improvement in participants’ cognitive understanding and service skills. Most participants demonstrated higher test scores and positive behavioral changes, including more courteous, responsive, and communicative service. The tourism management expressed satisfaction with the program and committed to implementing improved service standards. This activity contributes practically to community empowerment and theoretically to the development of participatory training models in tourism-based community service programs.