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All Journal Jurnal Dimensi Jumat Ekonomi: Jurnal Pengabdian Masyarakat
Mubariroh, Syarifatul
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Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

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PENINGKATKAN KEPUTUSAN BERKUNJUNG MELALUI E-WOM, FASILITAS DAN CITRA DI DESTINASI WISATA EDUKASI Fahimah, Mar'atul; Mubariroh, Syarifatul
JURNAL DIMENSI Vol 14, No 2 (2025): JURNAL DIMENSI (JULI 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i2.7649

Abstract

Kandang Sapi Wonosalam is one of the educational and play tourism destinations with a modern packaged livestock concept. This study aims to identify whether there is an influence that occurs between E-WOM, facilities and destination image on the decision to visit the Kandang Sapi Wonosalam Jombang. This study uses an associative method with a quantitative approach. The population in this study is all tourists who visit Kansa Wonosalam tourism and tourists who read comments on Kansa Wonosalam Instagram posts. To obtain data that is in accordance with this study, the researcher uses a quantitative approach and questionnaire as a medium in collecting data and uses purposive sampling techniques in determining respondents. The total respondents in this study were 100 respondents. This study uses multiple linear regression analysis technique with the data used, namely validity and reliability tests, multiple linear regression analysis tests, classical assumption tests, and hypothesis tests (t-test) and determination coefficient tests (R2). Based on the test results, it was said that the E-WOM variable (X1) was declared to have no significant influence of E-WOM on the decision to visit (Y) to Kansa Wonosalam Tourism. Meanwhile, the facility variable (X2) was stated that facilities had a positive and significant effect on the decision to visit (Y) to Kansa Wonosalam Tourism. And the destination image variable (X3) was stated that there was no significant influence of destination image on the decision to visit (Y) to Kansa Wonosalam Tourism
Pemberdayaan UMKM dalam Peningkatan Produksi dan Distribusi Pangan Lokal melalui Penerapan Digital Marketing Shobirin, Mochammad Syafiuddin; Saifullah, Ach; Indana, Nurul; Mubariroh, Syarifatul; Tyo Prayoga, Ikbal Kresno
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5208

Abstract

Cupak Village, located in the Ngusikan District, Jombang Regency, has significant potential in local food production. However, the main challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in this area are limited market access and conventional marketing methods. This community service program is designed to empower MSMEs in Cupak Village by implementing digital marketing strategies to increase production capacity and expand the distribution of local food products. Through ongoing training and mentoring, MSMEs will be equipped with the skills to utilize various digital platforms, such as social media, e-commerce, and content marketing, which are expected to significantly broaden their market reach. The steps in this program include several phases: 1) identifying the needs and challenges MSMEs face in terms of marketing, 2) providing basic training on digital marketing concepts, 3) offering technical assistance in creating marketing content and using digital platforms, and 4) evaluating the impact of digital marketing on increasing production and distribution. With the optimization of technology, this program is expected to enhance the local competitiveness of MSMEs while promoting economic growth in the village. The expected outcomes of this program include improving the knowledge and skills of MSME actors in digital marketing, which will ultimately contribute to increased sales and distribution of local food products. Additionally, the implementation of digital marketing is also expected to open up new market opportunities beyond Cupak Village, which in turn can improve the overall welfare of the local community.
Co-Authors Fahimah, Mar'atul Indana, Nurul Saifullah, Ach Tyo Prayoga, Ikbal Kresno