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All Journal Jurnal Gici Jurnal Keuangan dan Bisnis Andalasian International Journal of Social and Entrepreneurial Development
Pratiwi, Nori
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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SERVICE TO THE COMMUNITY COVID-19 DISASTER VOLUNTEERS (PKM-BC19) IN LIMAU MANIS SELATAN VILLAGE, PAUH SUBDISTRICT, PADANG CITY, WEST SUMATRA PROVINCE Yenrina, Rina; Pratiwi, Nori
Andalasian International Journal of Social and Entrepreneurial Development Vol. 2 No. 01 (2022): Andalasian International Journal of Social and Entrepreneurial Development
Publisher : Institute of Research And Community Service, Andalas University / LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aijsed.v2.i01.18-23.2022

Abstract

Community Service disaster Covid-19 (PKM-BC19) is the theme of activities in this pandemic period carried out by students accompanied by lecturers. Students as covid-19 volunteers to help the community know covid-19 and the symptoms it causes, how to prevent it, so that the community is more careful and protect themselves from the virus that is currently spreading. Activities are carried out in their respective residences and help the community in accordance with health protocols that apply in their respective regions. The location of the implementation in Limau Manis Selatan Village, Pauh Subdistrict, Padang City, West Sumatra Province. The work program implemented includes main activities, supporting activities and multimedia activities or additional activities. The main activities are activities related to Covid-19. Supporting activities are activities related to the economy, environment, social and education to the community. Multimedia activities or additional activities such as making tutorial videos or educational videos that are then uploaded to social media such as Youtube and Instagram.
The Impact of Service Quality, Product Quality and Interest Rates on Customer Loyalty: The Mediating Role of Corporate Image (Case Study of Bank BRI's Kebon Jeruk Branch) Pratiwi, Nori
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 17 No 1 (2025): Jurnal Gici Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v17i1.396

Abstract

This research aims to analyze the influence of service quality, product quality and interest rate levels on customer loyalty with the intervening variable of corporate image at BRI Kebon Jeruk branch office. This study uses a survey method with a sample of 95 people with the Simple Random Sampling technique. The data collection technique use saquestionnairethathas been tested for validity and reliability. The data analysis technique uses the SPSS 22.0 application by means of multiple linear regression analysis and path analysis tests . The results of the study provide the following conclusions: (1) service quality has a positive and significant effect on corporate image; (2) Product quality has a positive and significant effect on corporate image; (3) interest rates have a positive but not significant effect on corporate image; (4) service quality, product quality, and interest rates together have a positive and significant effect on corporate image; (5) service quality has a positive and significant effect on customer loyalty; (6) Product quality has a positive and significant effect on customer loyalty; (7) interest rates have a positive but not significant effect on member loyalty; (8) Perception, service quality have a simultaneous effect on customer loyalty; (9) Service quality, product quality, and interest rates have a simultaneous effect on customer loyalty through company image as an intervening variable.
Co-Authors Rina Yenrina