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All Journal International Journal of Management and Business
As’adi
Unknown Affiliation
Economics, Econometrics & Finance

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Experience and Challenges of Medium and Small and Medium Enterprises (MSME or UMKM) of Tofu Factories in Increasing Competitiveness Anita Anung; Sri Indah; As’adi
International Journal of Management and Business Vol. 2 No. 3 (2025): July
Publisher : International Research & Development for Human Beings (IRDH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64515/ijmb.v2i3.131

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, especially in the food industry sector such as tofu factories. However, MSMEs face significant challenges in improving their competitiveness, such as fluctuations in raw material prices, limited capital, intense market competition, and lack of access to digital marketing technology. This study aims to analyze the experiences and challenges faced by tofu factory MSMEs and the strategies that can be applied to enhance their competitiveness. The research method used is descriptive qualitative with in-depth interview techniques and direct observations of business owners in Batu City. The research findings indicate that the main challenges include high production costs, limited capital, and lack of product innovation. Strategies that can be implemented include cost efficiency, product diversification, digital marketing utilization, and quality improvement. With the right strategies, tofu factory MSMEs can strengthen their competitiveness and ensure business sustainability in an increasingly competitive market.
Co-Authors Anita Anung Sri Indah