Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Sains Student Research
Rino Agus Pamuji
Unknown Affiliation
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Strategi Bisnis Pada BMT Dana Mentari Muhammadiyah Purwokerto Dengan Menggunakan VRIO Dan PEST Vanya Eka Habsari; Rino Agus Pamuji; Fatimah Alzahrah Sabrina; Yoiz Shofwa Shafrani
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 3 (2025): Jurnal Sains Student Research (JSSR) JUNI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i3.4867

Abstract

In facing the increasingly complex dynamics of business competition, Islamic microfinance institutions such as BMT Dana Mentari Muhammadiyah Purwokerto are required to have an adaptive and sustainable business strategy. This research seeks to examine the business. strategy of BMT Dana Mentari using two main approaches, namely VRIO (Value, Rarity, Imitability, Organization) and PEST (Political, Economic, Social, Technological) analysis. Through a descriptive Using using a qualitative method, the information was gathered through comprehensive interviews. management and relevant literature studies. By integrating the results of internal and external analysis, this study formulates a business strategy that focuses on optimizing internal resources and adapting to the external environment. This strategy is expected to strengthen the position of BMT Dana Mentari in supporting the empowerment of the people's economy and increasing its contribution to the growth of the MSME sector in a sustainable manner.
Co-Authors Fatimah Alzahrah Sabrina Vanya Eka Habsari Yoiz Shofwa Shafrani