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M. Irwan Farouki
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Optimalisasi Strategi Pemasaran Produk Portofolio Di BPRS Bina Amanah Satria, Melalui Pendekatan General Electric M. Irwan Farouki; Risma Nur Hazizah; Siti Aisaturohmaniyah; Yoiz Shofwa Shafrani
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 3 (2025): Jurnal Sains Student Research (JSSR) JUNI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i3.4899

Abstract

This study aims to optimize the marketing of portfolio products at BPRS BAS through the General Electric (GE) Matrix approach. This approach combines the analysis of industry attractiveness and business unit strength, allowing for the mapping of each product's strategic position within the portfolio. The method used in this research is quantitative descriptive through in-depth interviews and secondary data. The results show that BPRS BAS has significant opportunities in the Islamic finance industry, particularly in the small business segment, with key strengths in construction financing and deposits. The 'proactive' marketing strategy and product diversification are key to enhancing competitiveness and customer loyalty. Being in the growth quadrant of the GE Matrix, it is recommended that BPRS BAS continue to expand its products and strengthen educational campaigns to increase market penetration.
Analisis Strategi Pengelolaan Biaya Operasional Dalam Peningkatan Efisiensi (BOPO) Pada KSPPS Zam-Zam Barokah Cilongok Pendekatan SERVO Analysis Anisatul Amalia; Ita Solihatun; M. Irwan Farouki; Nindita Septiana Putri; Sutriawati Sutriawati; Sulasih Sulasih
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 6 (2025): Jurnal Sains Student Research (JSSR) Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i6.6756

Abstract

This study aims to analyze operational cost management strategies in improving efficiency (BOPO) at KSPPS Zam-Zam Barokah Cilongok using the SERVO Analysis approach, which includes five key elements: Strategy, Environment, Resource, Value, and Organization. The method used in this research is descriptive qualitative by means of in-depth interviews with KSPPS internal sources. The results of this study indicate that the efficiency strategy implemented by the institution has been effective, achieving a SERVO Index score of 4.08, categorized as good. KSPPS Zam-Zam Barokah Cilongok has successfully applied efficiency strategies through digital innovations such as the BMT Collector application, cost control, and resource optimization. However, further strategic improvements are required through product diversification, human resource capacity development, and member network expansion to enhance efficiency and institutional competitiveness.
Co-Authors Anisatul Amalia Ita Solihatun Nindita Septiana Putri Risma Nur Hazizah Siti Aisaturohmaniyah Sulasih Sulasih Sutriawati Sutriawati Yoiz Shofwa Shafrani