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All Journal Jurnal Sains Student Research BIMA : Journal of Business and Innovation Management
rahayu ningsih, Lilis sugi
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Economics, Econometrics & Finance Other

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Analisis Pengaruh Harga dan Kualitas produk Terhadap Keputusan Pembelian Konsumen pada produk krupuk di Kediri Zuhri, Syaifudin; rahayu ningsih, Lilis sugi
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 3 (2025): Jurnal Sains Student Research (JSSR) JUNI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i3.4962

Abstract

In a competitive business world, price and product quality are two important factors that influence purchasing decisions. This study was conducted to determine the effect of price and product quality on consumer purchasing decisions at CV. Merpati Sejahtera Kediri. This study uses a quantitative approach with a survey method, where data is obtained by distributing questionnaires to consumers of krecek krupuk CV. Merpati Sejahtera totaling 30 respondents. The analysis technique used is multiple linier regression to test the effect between independent variables (price and product quality) on the dependent variable (purchase decisions). The results of this study indicate that both price and product quality have a positive and significant effect on consumer purchasing decisions, both partially and simultaneously. These findings indicate that competitive pricing strategies and improving product quality can be important factors in driving purchasing decisions.
PENGARUH KUALITAS PELAYANAN DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KEPUTUSAN NASABAH PT. PHINTRACO SEKURITAS SURABAYA. Saputra, Rizal Adi; Rahayu Ningsih, Lilis Sugi
BIMA : Journal of Business and Innovation Management Vol. 8 No. 2 (2026): Februari
Publisher : Prodi Manajemen Fakultas Ekonomi Bisnis Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v8i2.8617

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana kualitas pelayanan dan customer relationship management memengaruhi keputusan nasabah PT Phintraco Sekuritas di Surabaya. Penelitian ini dilakukan secara kuantitatif melalui metode survei. Data dikumpulkan melalui kuesioner yang dibagikan kepada 70 (tujuh puluh) nasabah PT Phintraco Sekuritas yang berlokasi di Surabaya.. Hasil penelitian menunjukkan bahwa pelayanan yang baik memengaruhi keputusan nasabah secara positif dan signifikan.Selain itu, ditemukan bahwa CRM memengaruhi positif signifikan  sangat membantu nasabah membuat keputusan.Temuan ini mengindikasikan bahwa peningkatan kualitas pelayanan dan penerapan strategi CRM yang efektif dapat meningkatkan keputusan nasabah untuk menggunakan layanan PT Phintraco Sekuritas Surabaya.
Co-Authors Rizal Adi Saputra Syaifudin Zuhri