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All Journal Majalah Ekonomi ANDIL Mulawarman Journal of Community Engagement
Nita Dwi Cahyani
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Humanities Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Inovasi Pemasaran Produk Bunga Telang Kering Kelompok Tani Setaria Dianti, Fingki; Alya Najla Fadillah; Feria Noor Cahayati; Fitria Nuraini; Nita Dwi Cahyani; Mariyah
ANDIL Mulawarman Journal of Community Engagement Vol. 2 No. 3 (2025): ANDIL Mulawarman J Comm Engag
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M), Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/andil.v2i3.2130

Abstract

The Setaria Farmer Group faces various obstacles in marketing dried telang flowers. The main obstacle faced is the lack of knowledge in digital marketing and branding. The method carried out in community service conducted in Sanga Sanga District, Kutai kartanegara Regency at the Setaria Farmers Group includes several activities, namely field observations, farmer group interviews, social media education. Activities are carried out by providing material and training to the Setaria Farmer Group regarding the utilization of platforms that can be used to sell and promote products such as: (1) Basic understanding of social media, (2) Ethics and safety in social media, (3) Optimization of social media. This activity shows that the approach taken through interviews, observations, and social media education is quite effective in helping setaria farmer groups to understand how to maximize the potential of their dried telang flower products. Overall, this activity succeeded in building awareness of the importance of innovation in product marketing. With the new skills acquired, the Setaria Farmers Group now has a greater opportunity to increase sales of their dried telang flower products online.
Inventory Management in Precast Concrete Industry: A Strategic Study of Raw Material Management Wahyu Ari Andriyanto; Gusti HG. Senoaji; Nita Dwi Cahyani
Majalah Ekonomi Vol 31 No 1 (2025): Juni 2025
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol31.no1.a10220

Abstract

  This study discusses the practice of raw material inventory management in a precast concrete company that uses an order-based production system. The aim is to evaluate the potential for implementing the Just in Time (JIT) concept to improve operational efficiency. This study uses a qualitative method with an ethnomethodology approach, through interviews, observations, and documentation to explore daily operational practices in depth. The results show that inventory management still depends on customer demand, but faces challenges such as repeated negotiations with vendors, testing materials before ordering, late delivery, stockpiling, and declining material quality. This condition causes high storage costs and reduces production efficiency. The ethnomethodology approach allows for an understanding of work routines and the meaning behind the actions of actors in the inventory system. This study assesses that the implementation of JIT can eliminate non-value-added activities, align material arrivals with production needs, and reduce costs. In addition, long-term contracts with vendors are considered effective in reducing repeated inspections and the risk of expired materials. Conceptually, this study enriches the literature by combining specific industries and methods that are rarely used in inventory management research.
Co-Authors Alya Najla Fadillah Dianti, Fingki Feria Noor Cahayati FITRIA NURAINI Gusti HG. Senoaji Mariyah Wahyu Ari Andriyanto