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All Journal JURNAL SAINS PEMASARAN INDONESIA Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Nariyani, Ni Nyoman
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences

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Influencer Credibility as A Source of Travel Information for Generation Z to Bali Nariyani, Ni Nyoman
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 24, No 1 (2025): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v24i1.51-64

Abstract

The development of technology is increasingly rapid, so tourism business managers must keep up with existing technological developments. Social media, especially Instagram, is one of the most widely used platforms in the world, especially for Generation Z. However, some respondents use Instagram for information and entertainment and there is a problem that the information obtained is sometimes not in accordance with reality, especially tourist information. This shows that there is still a lack of credible influencer filtering used in disseminating information about a product or place. This study aims to examine the differences in the interests of Generation Z in assessing the credibility of influencers as a source of tourism information to Bali. In the study, the researcher used a quantitative approach with data analysis used, namely the Multivariate of Variance Test (MANOVA). The number of samples used was 110 respondents per type of tourist. The sampling technique is non-probability sampling with a purposive sampling approach. The results of the study revealed that both domestic and foreign tourist groups judged influencers by their attractiveness to create a feeling of trust in the content disseminated. Meanwhile, for the gender group, they have the same perspective in assessing the credibility of an influencer. 
Influencer Credibility as A Source of Travel Information for Generation Z to Bali Nariyani, Ni Nyoman; Agustini, Ni Putu Oka; Liestiandre, Hanugerah Kristiono
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11670

Abstract

The fast-paced advancement of technology requires tourism business managers to stay informed, particularly about platforms like Instagram, which is especially popular among Generation Z. Many users primarily turn to Instagram for entertainment and information, raising concerns about the reliability of the tourist information shared. This points to a need for better filtering of credible influencers to provide trustworthy tourism insights.This study explores how Generation Z evaluates the credibility of influencers as sources of information about tourism in Bali. Using a quantitative approach and the Multivariate Analysis of Variance Test (MANOVA), the research involved 110 respondents from various tourist categories, utilizing a purposive non-probability sampling method.The findings reveal that both domestic and foreign tourists assess influencers based on their attractiveness, which helps build trust in the content shared. Additionally, both male and female respondents have similar views on influencer credibility. This underscores the importance of establishing stricter criteria for influencer selection to ensure the accuracy of tourism-related information, benefiting both consumers and the tourism sector.
Co-Authors Agustini, Ni Putu Oka Kristiono Liestiandre, Hanugerah