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All Journal Jurnal Pengabdian Magister Pendidikan IPA ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Ismunandar, Adam
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Analisis Pengaruh Brand Knowledge dan Online consumer review Terhadap Minat Berkunjung Pada Kafe Naughty Little Cat Park Ismunandar, Adam; Sulhaini, Sulhaini
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.952

Abstract

This study aims to examine the influence of brand knowledge and online consumer review variables on interest in visiting café Naughty Little Cat Park. This study uses a type of quantitative research with an associative approach. Three hypotheses are proposed in this study. To test the three hypotheses, a questionnaire was distributed to 120 respondents. The analysis tool used in this study is SmartPLS. The tests carried out in this study include the outer model test which includes Individual Item Realism, Internal Consistency, Average Variance Extracted, and Discriminant Validity and the inner model test which includes Path Coefficient (β), R2 (Coefficient of Determination), t-test, f2 (Effect Size), and Q2 (Predictive Relevance). The results of this study show that 2 hypotheses are accepted, namely online consumer reviews affect brand knowledge and brand knowledge affects interest in visiting, but there is 1 hypothesis that is rejected, namely online consumer reviews affect interest in visiting.
Legalisasi Produk Kopi Mangrove Melalui Pengurusan Izin Edar Pada UMKM Bale Mangrove Alvian, Muhamad Riki; Tantri, Ni Luh Putu Diah; Ilmi, Amalia; Fahreza, Muhammad Naufal Rifa; Aidilla, Inggit Hawa; Afriani, Risca Nur; Arti, Meisya Auliya Nanda; Ismunandar, Adam; Yohana, Sri; Ramadhaniarsyah, Sekar Wahyu; Karyawan, I Dewa Made Alit
Jurnal Pengabdian Magister Pendidikan IPA Vol 7 No 3 (2024): Juli - September
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v7i3.8762

Abstract

Jerowaru Village, located in the Jerowaru subdistrict of East Lombok, West Nusa Tenggara, is known for its significant blue economy potential, particularly in the sectors of ecotourism and marine products. One of the village’s flagship products is mangrove coffee, a blend of robusta coffee beans and mangrove fruit from Dusun Poton Bako. Although mangrove coffee production began in November 2022, the product faces challenges related to legality and distribution permits, which limit its market reach. To address these issues, the 2024 Community Service Program (KKN PMD) University of Mataram aims to assist MSMEs Bale Mangrove in obtaining distribution permits by applying for a Business Identification Number (NIB) and a Household Industry Food Production Certificate (SPP-IRT). The method used involves supporting MSMEs in the legality process, including stages of planning, implementation of NIB and SPP-IRT creation, and evaluation to meet all licensing requirements. The results of this activity indicate that MSMEs understanding has improved, enabling them to handle the permit process effectively. In conclusion, the assistance provided by KKN PMD students in the licensing process contributes to the efficiency and legality of MSMEs, thereby enhancing the product’s competitiveness in a broader market and ensuring the business's sustainability in the future.
Analisis Pengaruh Brand Knowledge dan Online consumer review Terhadap Minat Berkunjung Pada Kafe Naughty Little Cat Park Ismunandar, Adam; Sulhaini, Sulhaini
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.952

Abstract

This study aims to examine the influence of brand knowledge and online consumer review variables on interest in visiting café Naughty Little Cat Park. This study uses a type of quantitative research with an associative approach. Three hypotheses are proposed in this study. To test the three hypotheses, a questionnaire was distributed to 120 respondents. The analysis tool used in this study is SmartPLS. The tests carried out in this study include the outer model test which includes Individual Item Realism, Internal Consistency, Average Variance Extracted, and Discriminant Validity and the inner model test which includes Path Coefficient (β), R2 (Coefficient of Determination), t-test, f2 (Effect Size), and Q2 (Predictive Relevance). The results of this study show that 2 hypotheses are accepted, namely online consumer reviews affect brand knowledge and brand knowledge affects interest in visiting, but there is 1 hypothesis that is rejected, namely online consumer reviews affect interest in visiting.
Co-Authors Afriani, Risca Nur Aidilla, Inggit Hawa Alvian, Muhamad Riki Arti, Meisya Auliya Nanda Fahreza, Muhammad Naufal Rifa Ilmi, Amalia Karyawan, I Dewa Made Alit Ramadhaniarsyah, Sekar Wahyu Sulhaini Sulhaini Tantri, Ni Luh Putu Diah Yohana, Sri