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All Journal JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area PERSPEKTIF
Aldi Istihsan, Muhammad
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Journal : PERSPEKTIF

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Sentiment Analysis of Indonesian X Users in the Israeli Product Boycott Movement Waluyo, Bambang Dwi; Aldi Istihsan, Muhammad
PERSPEKTIF Vol. 14 No. 3 (2025): Perspektif Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i3.14284

Abstract

This study examines the sentiment of Indonesian users on the social media platform X regarding the boycott movement of Israeli products. The movement, rooted in the global Boycott, Divestment, and Sanctions (BDS) campaign, reflects strong pro-Palestinian sentiment in Indonesia. Using sentiment analysis techniques, including VADER, 4,002 tweets from October 2023 to August 2024 were analyzed to classify sentiments as positive, negative, or neutral. Results reveal that 63% of tweets express negative sentiment, supporting the boycott movement; 33% indicate positive sentiment, opposing the movement; and 4% remain neutral. Peaks in tweet activity coincide with significant events, such as the Indonesian Ulema Council's fatwa and geopolitical developments. The study also explores factors influencing public engagement, including hashtag usage, timing, and influencer participation. Findings highlight the role of social media in shaping public opinion and mobilizing collective action while contributing to academic discourse on digital platforms as arenas for cultural and political expression.
Komunikasi Lingkungan Masyarakat Destinasi Wisata Komunikasi Lingkungan Masyarakat di Kawasan Wisata Geopark Meratus Tahura Mandiangin Chandrabuwono, Achmad Bayu; Sari, Noviana; Waluyo, Bambang Dwi; Aldi Istihsan, Muhammad; Ramadhana, Yasintya Rahmi
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.15851

Abstract

This study aims to analyze environmental communication practices in the context of managing the Meratus Geopark natural tourist destination, particularly in the Tahura Sultan Adam Mandiangin area, Banjar Regency, South Kalimantan. The approach used is a descriptive, qualitative one, employing Lasswell's communication model framework and Yenrizal's (2017) concept of environmental communication. The research findings indicate that environmental conservation communication practices remain hierarchical and top-down, with government institutions, particularly the Forestry Department, playing a dominant role in communication. Local communities have not been strategically involved in the process of message delivery or in the formulation of management policies for the area. The messages conveyed tend to be technocratic and have not integrated local cultural wisdom, while the media used include banners, the “bottle cage” trash bin innovation, and social media that have not been systematically coordinated. Feedback from tourists indicates a positive effect on conservation messages, but long-term effectiveness still depends on active local community participation and the strengthening of two-way communication. This study recommends the need to strengthen the role of local actors as communicators, integrate cultural values into environmental messages, and optimize digital media as part of a community-based conservation communication strategy.
Co-Authors Chandrabuwono, Achmad Bayu Ramadhana, Yasintya Rahmi Sari, Noviana waluyo, bambang dwi