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All Journal Jurnal Multidisiplin Sahombu
Budi Hasiholan, Leonardo
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Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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The Influence of Entrepreneurial Capabilities on Marketing Performance Moderated by Market Penetration Strategy (Study on MSMES in Semarang) Harini, Cicik; Bowo Handayani, Sugeng; Budi Hasiholan, Leonardo; Djohar Djuliani, Retno
Jurnal Multidisiplin Sahombu Vol. 5 No. 04 (2025): Jurnal Multidisiplin Sahombu, May - Juny (2025)
Publisher : Sean Institute

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Abstract

This study uses digital marketing tools to ascertain how entrepreneurial marketing affects marketing performance in Semarang, Indonesia. The research population The Area Sampling approach and the Stratified Random Sampling Technique were the two steps of the sampling approach used in this investigation. Path analysis using Smart-PLS software was the method of hypothesis testing adopted. The findings demonstrated that entrepreneurial marketing significantly and favorably affects marketing performance and digital marketing skills. Additionally, digital marketing skills positively and significantly impact marketing performance. Nonetheless, there is less chance that digital marketing will mediate the connection between marketing performance and entrepreneurial marketing. Practically speaking, to sustain marketing performance, SMEs must keep enhancing their skills and honing the application of entrepreneurial marketing strategies. Only then can they make the most of their resources to identify opportunities and add value for clients.
The Effect of Job Satisfaction and Employee Personality on Employee Performance with Organizational Citizenship Behavior as a Mediation (Empirical Study at Pandanaran University) Amboningtyas, Dheasey; Lestari, Sinta Petri; Haryono, Andi Tri; Budi Hasiholan, Leonardo
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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Abstract

This study aims to test and analyze the effect of job satisfaction and employee personality on employee performance with organizational citizenship behavior as a mediation (Empirical Study at Pandanaran University). The population in this study were all permanent employees of Pandanaran University. The study was conducted using SPSS analysis tools. The results of the study showed that job satisfaction positively affects team member performance. Team member personality does not affect team member performance. Job satisfaction positively influences organizational citizenship behavior. Team member personality has a positive effect on organizational citizenship behavior. Organizational citizenship behavior positively impacts team member performance. Organizational citizenship behavior mediates the relationship between job satisfaction and team member performance. Organizational citizenship behavior mediates the effect of team member personality on team member performance.
Co-Authors Andi Tri Haryono Bowo Handayani, Sugeng Dheasey Amboningtyas Djohar Djuliani, Retno Harini, Cicik Sinta Petri Lestari