Saka, Dulce Maria Gisela
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Pengaruh Preferensi Masyarakat Kota Kupang terhadap Olahan Daging Babi Tae, Maria Yohana Oy; Bhoko, Maria Sabina Theresia; Saka, Dulce Maria Gisela; Lian, Pemandi; Malut, Maria Goreti
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i2.1310

Abstract

This study aims to understand consumer preferences for processed pork in Kupang City. Through the survey, it was found that taste is the dominant factor influencing consumer choice, followed by product variation. Price is also a consideration, but service is less of a major focus. These results indicate that business actors need to focus more on developing taste and product variation to meet consumer needs. This study provides an important contribution to the development of the pork processed culinary industry in Kupang City.