AKADEMIK: Jurnal Mahasiswa Humanis
Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Humanis

Pengaruh Preferensi Masyarakat Kota Kupang terhadap Olahan Daging Babi

Tae, Maria Yohana Oy (Unknown)
Bhoko, Maria Sabina Theresia (Unknown)
Saka, Dulce Maria Gisela (Unknown)
Lian, Pemandi (Unknown)
Malut, Maria Goreti (Unknown)

Article Info

Publish Date
01 May 2025

Abstract

This study aims to understand consumer preferences for processed pork in Kupang City. Through the survey, it was found that taste is the dominant factor influencing consumer choice, followed by product variation. Price is also a consideration, but service is less of a major focus. These results indicate that business actors need to focus more on developing taste and product variation to meet consumer needs. This study provides an important contribution to the development of the pork processed culinary industry in Kupang City.

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Journal Info
AKADEMIK: Jurnal Mahasiswa Humanis
Website

Abbrev

jmh

Publisher

Perhimpunan Sarjana Ekonomi dan Bisnis

Subject

Religion Humanities Education Social Sciences

Description

AKADEMIK: Jurnal Mahasiswa Humanis merupakan jurnal elektronik bagi mahasiswa agama, pendidikan, hukum politik, komunikasi, dan psikologi di dalam mempublikasi karya tulis ilmiah (sebagai tugas akhir), baik berupa skripsi, tesis maupun ...