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Code-Switching Models Used by Millennial Muslim Preachers on Instagram in Indonesia: An Analysis from a Grammatical Perspective Anam, Moh Khoirul; Tsania, Farrah Nur; Safinatunnajah, Jihan; Zainal Mukhlis; Isna Laili Qurroti A'yun
IQTIDA : Journal of Da'wah and Communication Vol 5 No 01 (2025)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/iqtida.v5i01.10929

Abstract

Code-switching is becoming increasingly prevalent among young people as a communication strategy that reflects contemporary social and cultural dynamics. Millennial Muslim preachers in Indonesia are also utilizing code-switching to convey their messages, particularly through the Instagram platform. This study aims to identify the code-switching models used by millennial Muslim preachers from a grammatical perspective. Data was collected from the Instagram accounts @hanan_attaki, @syam_elmarusy, @husein_hadar, @adihidayatofficial, and @kohdennislim using purposive sampling. Data analysis was conducted using a grammatical approach in code-switching studies. The results of the study indicate that the types of code-switching used include inter-sentential, intra-sentential, extra-sentential, single-word, and word-internal code-switching. Each account shows different patterns of use, with some displaying only one type and others displaying a combination of several types of code-switching. These findings indicate a high degree of linguistic adaptability among preachers in tailoring religious messages to the characteristics of a young audience. In conclusion, code-switching variation serves as an effective strategy in bridging social gaps and enhancing the connectivity of religious messages in digital media.
Resepsi Audiens atas Isu Kemanusiaan dalam Video Dakwah Habib Ja’far di Kanal YouTube @jedanulis Mohamad Ali Hafidz; Zainal Mukhlis
Jurnal Komunikasi Islam Vol. 16 No. 1 (2026): June
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jki.2026.16.1.155-173

Abstract

This study examines audience reception of humanitarian issues in Habib Ja’far’s da’wah video entitled “Neraka, Kebakaran Los Angeles, dan Gaza (Hell, the Los Angeles Wildfires, and Gaza,)” on the YouTube channel @jedanulis. The study employs qualitative textual analysis, a netnographic approach, and Stuart Hall’s reception theory. The data consist of 30 audience comments purposively selected based on their relevance to the topic and the presence of clearly articulated arguments. The findings reveal three reception positions: 16 comments (53.3%) are dominant-hegemonic, five (16.7%) negotiated, and nine (30.0%) oppositional. Dominant readings support Habib Ja’far’s humanitarian message, particularly empathy for civilian victims and rejection of celebrating disaster. Negotiated readings accept empathy while maintaining theological interpretations of disaster as divine will or warning. Oppositional readings reject universal empathy by viewing the Los Angeles fire as divine punishment or linking it to United States support for Israel.