Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal JURNAL MUTIARA MANAJEMEN Dinasti International Journal of Digital Business Management
Silalahi, Tohonan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JURNAL MUTIARA MANAJEMEN

 1 
PENGARUH KUALITAS PELAYANAN DAN PREMI TERHADAP KEPUASAN PESERTA DI BPJS KESEHATAN KANTOR CABANG SIBOLGA Tambunan, Elisabet; Purba, Mery Lani; Silalahi, Tohonan; Hutagalung, Maria
JURNAL MUTIARA MANAJEMEN Vol 10 No 1 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v10i1.5752

Abstract

The aim of this research is to determine the effect of service quality and premiums on participant satisfaction at the BPJS (Social Security Administration) Health Office, Sibolga Branch. The effects of service quality and premiums are analysed both partially and simultaneously on participant satisfaction. The research method used is quantitative research. Data collection was carried out using questionnaires distributed directly to BPJS Health participants at the Sibolga Branch through a survey technique. The sample in this study consists of 99 BPJS Health participants from the Sibolga Branch. The analysis methods employed include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of the study indicate that: (1) the service quality variable has a positive and significant effect on participant satisfaction, with a value of 9.113; (2) the premium variable has a positive and significant effect on participant satisfaction, with a value of 3.629; (3) the service quality and premium variables simultaneously have a positive and significant effect, with a value of 68.931; (4) based on the coefficient of determination (R²), the value is 0.590 or 59%, while the remaining 41% is influenced by other variables not examined in this study, such as location, promotion, and others.
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOPI DI EX COFFEE MEDAN Silalahi, Tohonan; Siregar, Marupa; Telaumbanua, Irwan Alfari; Laia, Amolisi; Tafonao, Saputratius; Wiyanti, Putri Elicia
JURNAL MUTIARA MANAJEMEN Vol 10 No 2 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v10i2.6465

Abstract

Perkembangan teknologi di era globalisasi memicu perubahan cepat didalam dunia bisnis,terutama untuk bisnis seperti restoran, kafe, dan bar. Untuk bisa bersaing, para pemilik bisnis harus lebih kreatif dalam menarik dan mempertahankan minat pelanggan agar mereka tidak hanya datang sekali. Oleh dikarena itu, penting bagi coffee shop untuk menjaga keseimbangan daya tarik masyarakat untuk berkunjung kembali. Hasil yang diharapkan bahwa kualitas produk dan promosi terhadap keputusan pembelian baik secara parsial maupun simultan. Penelitian ini menggunakan kuantitatif deskriptif. populasi yang diteliti adalah pelanggan yang nongkrong atau beli kopi di Ex Coffee medan sebanyak 110 orang yang didapatkan dari Ex Coffee Medan. Dengan memenuhi syarat pengambilan sampel yang representatif untuk dianalisis terutama faktor yang dapat mempengaruhi  (R2). Dengan riset yang dilakukan secara bersamaan, kualitas produk serta promosi memberikan dampak positif untuk melakukan tindakan. Sesuai perolehan untuk 86 orang responden pembeli kopi di Ex Coffee Medan
Co-Authors April Gunawan Bambang Sumali Erwin Manurung Hutagalung, Maria Laia, Amolisi Purba, Mery Lani Siregar, Marupa Tafonao, Saputratius Tambunan, Elisabet Telaumbanua, Irwan Alfari Wiyanti, Putri Elicia